Qatar's radio network adds third Arabic-language channel with comprehensive studio upgrade featuring advanced automation, remote access capabilities and visual radio.
ENCO has announced the successful expansion of its long-time partner, Olive Suno Radio Network, with the launch of a new Arabic-language station, TETHKAR 107.4 FM, in Doha, Qatar. This latest development marks a major step forward for the broadcaster, which now operates three terrestrial FM channels. The project included a full-scale technical upgrade, integrating ENCO’s most recent advancements in automation, remote access and visual radio technologies.
Olive Suno Radio Network, which has partnered with ENCO since 2016, has long relied on ENCO’s automation systems for its flagship channels—RADIO OLIVE 106.3 and RADIO SUNO 91.7—as well as its online outlets, Olive Nepal and Suno Lanka. The introduction of TETHKAR 107.4 FM strengthens the network’s portfolio, broadcasting from newly constructed studios within its existing facilities. These studios are built around a fully integrated Audio over IP (AoIP) network, offering enhanced scalability and flexibility to support continued growth.
As Qatar’s major radio network, Olive Suno has earned a strong market position through a blend of culturally resonant content and cutting-edge technology. The launch of TETHKAR 107.4 FM further reinforces the network’s commitment to innovation and audience engagement across diverse demographics, while respecting the cultural values of its listeners.
Ken Frommert, President, ENCO, said: “We are deeply honoured to continue our long-standing relationship with Olive Suno Radio Network and grateful for their renewed trust in our solutions. Having accompanied them on their broadcast journey since 2016, we take tremendous pride in providing the technological foundation that supports their continued growth and success in the Qatar market.”
The expansion initiative also includes significant enhancements to the group’s playout infrastructure, including the deployment of ENCO’s WebDAD system. This browser-based remote access solution empowers authorised team members to manage studio operations from virtually any location, ensuring operational flexibility for the fast-growing broadcaster.
In addition, the new facilities feature a complete visual radio setup powered by ENCO’s VDESK system, which automates video switching and production control using strategically placed cameras. This system enables Olive Suno to produce engaging visual content with minimal additional staff, expanding the reach of their broadcasts across both traditional and digital platforms.
Anil MELILA, Technical Manager of Olive Suno Radio Network, added: “Our collaboration with ENCO has grown over time, and we’ve built our setup step by step together. We once again worked closely with the ENCO team to design a system extension tailored to our workflow, allowing us to secure all three of our channels while optimising production costs. This has enabled us to scale with confidence and meet the growing demands of our audience.”
Krish and Ameer Ali, Co-Founders and Managing Directors of Olive Suno Radio Network, added: “ENCO has been an integral partner in our development strategy across the Middle East. As we’ve grown from our initial stations to become Qatar’s No. 1 Radio Network, ENCO’s reliable technology and adaptable solutions have provided the foundation we needed to focus on creating compelling content for our diverse audience. The launch of TETHKAR 107.4 represents another milestone in our ongoing expansion, supported by ENCO’s innovative broadcast solutions.”
With the Middle East and Asia Pacific regions continuing to present strong opportunities for broadcast innovation, ENCO’s latest deployment with Olive Suno Radio Network illustrates the adaptability and effectiveness of its solutions in helping broadcasters meet the evolving demands of both traditional and digital audiences.
