John Aslett, who has led Avid’s Dubai office and emerging markets operations for the last eight years, is due to leave the company at the end of August, BroadcastPro ME can reveal. Aslett is said to have raised the profile of Avid’s Middle East office from being a pure sales operation to a complete turnkey […]
John Aslett, who has led Avid’s Dubai office and emerging markets operations for the last eight years, is due to leave the company at the end of August, BroadcastPro ME can reveal. Aslett is said to have raised the profile of Avid’s Middle East office from being a pure sales operation to a complete turnkey facility with a team that included professional services, delivery and solution specialists for the manufacturer’s broadcast, audio and video product segments.
In the Middle East, Avid seems to enjoy strong growth. In fact, it recently hired Ammar Fawzy to support Mounzer Bechara as Territory Account Manager for the Middle East.
In addition Avid is also in the process of building a huge demo facility akin to its Avid Centre of Excellence (ACE) facility in Pinewood at its Dubai office to serve its MENA customers better.
On the international front, however, Avid has experienced some change with the exit of Gary Greenfield, former CEO of the company and concerns about a potential delisting of its shares from NASDAQ owing to delays in submitting various regulatory filings.
