Netherlands-based Exset launched an initiative for the African digital TV industry dubbed Africa Page at the SABA (Southern African Broadcasting Association) CEO Summit, that was held earlier this month. The SABA-CEO summit was organised to push the pay-TV digitisation process forward and was attended by the CEOs of the broadcasting associations of a majority of […]
Netherlands-based Exset launched an initiative for the African digital TV industry dubbed Africa Page at the SABA (Southern African Broadcasting Association) CEO Summit, that was held earlier this month.
The SABA-CEO summit was organised to push the pay-TV digitisation process forward and was attended by the CEOs of the broadcasting associations of a majority of their members, led by the President of SABA Mr.Albertus Aochamub.
The Africa Page is targeted at SABA nations to assist with their digital transition, be that DTT or DTH or both. It is powered by Exsets DMS (Digital Monetisation System), a new way of increasing operator revenues in value-based pay-TV systems for emerging markets. DMS bridges the divide between technology vendors and business services suppliers set-top box vendors, CAS suppliers, billing services, SMS technologies: the list goes on providing a complete ecosystem that allows operators to reach communities that would otherwise be inaccessible.
By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows pay-TV operators to provide services at a lower price to populaces that have so far not been able to afford services. The model proposes to drive revenues to an extent that the digitisation process becomes self-financing in three years.
The consortium that Exset establishes which will vary in detail from deployment to deployment is a 360 degree approach: every element of digitisation is included, from technology through the business services required to manage and monetise, on to key content suppliers including: Teleshopping, magazine and government services and education updates to name a few. This brings an unparalleled, yet affordable African experience to the member countries.
Alex Borland, CEO of Exset said the initiative provides the tools to facilitate the provision of digital TV to the doorstep of every African national on their television set.
Rahul Nehra, Global head of sales and marketing with Exset, and the key driver behind the Africa Page added: The Africa page is the end result of months of research and the efforts of our colleagues and partners across Africa. The model developed will unleash the real power of digital television and build a global model for emerging markets the first of its kind!
