Hisense's overseas revenue has more than doubled since 2019, surpassing $12.2bn in the 2023. Hisense Group's revenue crossed $28.7bn.
Leading consumer electronics and home appliances brand, Hisense has announced that its overseas business revenue surpassed $12.2bn in the 2023 fiscal year. This significant achievement was revealed at the Group’s 55th anniversary celebrations.
Over the past five years, Hisense has significantly expanded its global footprint and achieved breakthroughs in technological foundation. The company’s acquisition of SanDen Corporation and development of AI picture quality chips were catalysts for growth, enabling Hisense to enter new markets and enhance its technological capabilities. As a result, Hisense’s overseas revenue has more than doubled since 2019, while in 2023 Hisense Group’s revenue surpassed $28.7bn.
Unveiling its ambitious future goals at the celebration event, Hisense Group Chairman, Mr. Jia Shaoqian, said: “We continue to strengthen our core competitiveness in technology and products, leverage strong appeal in cross-cultural integration, and enhance global competitiveness in building a brand matrix. Hisense will persist in developing our own brands, aiming for the high-end market in resolutely striving to become world-class!”
With a focus on innovation, Hisense has dedicated approximately 5% of its annual revenue to research and development (R&D), with 30% of that investment directed towards pre-research. By prioritising user needs and customer satisfaction, Hisense ensures that its products and technologies serve users and create value.
Further, the company has established a strong global presence with 36 industrial parks and production bases, 30 R&D centers, and 64 overseas offices, forming a ‘5+1’ network that covers Europe, the Americas, ASEAN, the Middle East, Africa, and China. To drive growth, Hisense is accelerating its manufacturing footprint globally. In Africa, the company is establishing new production facilities, while in ASEAN and Latin America, Hisense is increasing localising production and research capabilities. This strategic expansion will enable Hisense to better serve customers and strengthen its global competitive position.
As part of its strategic expansion, Hisense is making significant investments in the Middle East and Africa (MEA) region. Recently, the company officially launched its state-of-the-art R&D centre in Dubai. To ensure efficient distribution and meet the surging demand across the region, Hisense plans to establish new production facilities, starting with Egypt. These facilities will streamline logistics, expedite deliveries, create local jobs, and contribute to the region’s economic growth. This investment underscores Hisense’s long-term commitment to the regional market and its vision of enhancing lives through technology.
With the vision of building a ‘Century-old Company’, Hisense is committed to ongoing improvements in corporate governance. By benchmarking against global best practices, fostering board diversity, and implementing a more robust structure, the company aims to enhance its governance level and accelerate its journey towards becoming a world-class enterprise.
