OOONA's QA Manager has enabled HOT to significantly improve its VOD service management, reducing operational costs and enhancing customer satisfaction.
HOT, Israel’s telecommunications company, known for its comprehensive services including TV, mobile, internet, and fiber solutions, has integrated OOONA’s QA Manager into its VOD catalogue management. This move aims to automate operational QA processes, enhance localisation accuracy, and improve overall customer experience amid the daily management of vast content changes.
Before implementing OOONA’s solutions, HOT faced several critical challenges. The team relied heavily on manual tracking and updates via Excel and email, a method that was not only time-consuming but also prone to human error across their vast VOD catalogue. Error management was another significant hurdle; identifying and prioritising errors, such as incorrect pricing or asset metadata, was difficult and could lead to customer dissatisfaction and potential revenue loss if not promptly addressed. Additionally, with an ever-expanding catalogue, HOT’s legacy system lacked scalability. Managing tens of thousands of assets and making hundreds of daily updates required a more efficient and scalable solution.
HOT chose OOONA’s QA Manager due to its reputation for media and localisation tools. The system’s capability to automate and scale traditional, labour-intensive QA workflows offered a scalable solution for HOT.
Aviran Barlev, Content Operations Director at HOT Telecommunications, said: “OOONA QA Manager has significantly reduced the time needed to fix issues. We can now perform a full quality check on various devices, ensuring a better customer experience.”
The implementation involved integrating OOONA’s QA Manager with HOT’s existing CMS to ensure seamless data synchronisation and maintain data integrity. The system was customised to automate workflows for error handling and updates, tailored to HOT’s specific operational needs. Comprehensive training and ongoing support were provided to familiarise the staff with the new system.
The adoption of OOONA’s QA Manager brought significant improvements to HOT’s QA operations, including increased efficiency, enhanced accuracy, improved scalability, and data-driven insights.
HOT plans to integrate additional OOONA tools to streamline subtitling processes and explore AI solutions for content previews and metadata generation. Enhancements to the QA Manager dashboard for better management insights and implementing AI-driven solutions for content analysis and promo creation are also on the roadmap.
Aviran Barlev added: “OOONA’s QA Manager not only helps us manage the day-to-day and the quality of our VOD Library, but it also gives us insights into overall trends or where we can improve the whole localization process.”
