Dubai-based Sync Media has sealed a formats representation and co-production deal with Red Arrow International. According to the deal, Sync Media will exclusively represent and produce Red Arrow Internationals formats in the Middle East and North Africa (MENA). Sync Media is headed by CEO Karim Sarkis; Producer and Production Manager, May Nassour and Operations and […]

Dubai-based Sync Media has sealed a formats representation and co-production deal with Red Arrow International. According to the deal, Sync Media will exclusively represent and produce Red Arrow Internationals formats in the Middle East and North Africa (MENA).
Sync Media is headed by CEO Karim Sarkis; Producer and Production Manager, May Nassour and Operations and Technology Expert, Sarkis Semaan.
Karim Sarkis, CEO of Sync Media said: Demand for premium content across television and the web in the MENA region is higher than ever. By combining Red Arrows fantastic catalogue with Sync Medias localisation expertise, we know we can create excellent programming for the regions broadcasters, brands and audience.
Jens Richter, Managing Director of Red Arrow International added: I am thrilled to partner with Karim and his team. With their track records, they are perfectly positioned to intensify Red Arrow Internationals presence in Middle East and North Africa. They are the best of the best in this region and know exactly what broadcasters are looking for.
Sync Media is a multi-platform content creation company based in Dubai, UAE, and managed by a senior team of broadcast industry professionals who have an in-depth understanding of the Middle East markets and extensive relationships with advertisers, broadcasters and content owners. Sync Media creates content for brands, extends the reach of international formats into the MENA region for content owners, and produces high quality programming for broadcasters.
Red Arrow International is a leading distributor with an extensive scripted, factual and format slate, guaranteeing a strong portfolio with programmes by Red Arrow Entertainment Group and third party producers. Red Arrow International has expertise in packaging, co-financing and co-producing international drama, such as Netflix first original drama “Lilyhammer and Jo starring Jean Reno.
Red Arrow International boasts a strong track record in building format franchises such as ABCs The Taste.