Irdeto, a global software security and media technology company has announced the acquisition of BD+ technology for Blu-ray from Rovi Corporation. The newly acquired BD+ technology will fold into the companys Irdeto ActiveCloak for Media offering, giving Hollywood studios a more robust solution for protecting high-value Blu-ray movie titles from the threat of digital piracy […]
The newly acquired BD+ technology will fold into the companys Irdeto ActiveCloak for Media offering, giving Hollywood studios a more robust solution for protecting high-value Blu-ray movie titles from the threat of digital piracy and lost revenues.
This deal marks the next phase of an effort by Irdeto to combat entertainment piracy across online, broadcast and physical media distribution channels.
Speaking about the move, Graham Kill, CEO of Irdeto said:This acquisition further proves our commitment to establishing dynamic security as the industry standard for Hollywood studios taking advantage of the Media 3.0 opportunity – consumer demand for content anywhere, on any device and at any time.
The BD+ standard is based on the Self-Protecting Digital Content (SPDC) architecture, a renewable security concept that complements Irdetos dynamic security technology. Irdeto will enhance the effectiveness of BD+ by creating a hybrid BD+/ActiveCloak content security system that will monitor and address threats throughout each Blu-ray discs economic life. The hybrid BD+/ActiveCloak security mechanisms can be reconfigured and renewed for each movie title to prevent loss of platform integrity over time, minimising the risk that revenue from high-value movie content will be lost.
Irdeto ActiveCloak for Media is already a critical part of the security framework for major global cable operators and several OTT service providers.
This press release was issued by Irdeto.