Seamless migration of the D2C service of one of Israel’s largest TV companies to Kaltura technology was completed in only six weeks.
Israeli broadcaster Reshet 13 has selected New York-based video services provider Kaltura to upgrade its direct-to-consumer video service. Reshet 13 broadcasts commercial television on Channel 13 with a range of entertainment via its digital platform. It will benefit from Kaltura’s advanced video technology and hosting on Amazon Web Services (AWS).
Kaltura carried out the technology migration and implemented its platform for Reshet 13 including bespoke player plug-ins for client-side dynamic ad insertion (DAI), integration with Google Ad Manager, alongside analytics and audience measurement capability. The solution includes integration with AWS for delivery of live linear channels and CloudFront CDN.
Reshet 13 is benefitting from fast deployment by Kaltura; the migration went live at the end of September 2020 just six weeks after contract. As part of the large, ambitious project, Kaltura seamlessly migrated over 170,000 content assets to the new platform.
A key objective for Reshet 13 was timely delivery in order to support the live broadcasts of its flagship annual Big Brother show. Reshet 13 provides a premium Big Brother Channel which broadcasts for several months each year. Kaltura developed a bespoke solution which enabled Reshet 13 to monetize the web live streaming of its Big Brother 2020 service through personalized, client-side ads.
With a reach of almost six million viewers, Reshet 13 is one of the fastest-growing broadcasters in Israel with 15% year-on-year rating growth. Reshet 13 also has the youngest TV audience of all main commercial broadcasters in the country.
Speaking about the selection, Gal Goren, Chief Digital Officer at Reshet 13, said: “Viewing audiences today have very high expectations of video service quality, and we need to be ready to meet these requirements as they grow and evolve. Now, thanks to Kaltura, we have a flexible, future-ready video platform which will leverage the efficiencies enabled by cloud technology at scale.
“We very much appreciate that Kaltura delivered this big project so rapidly, and with no disruption for our viewers.”
Nuno Sanches, Kaltura General Manager, Media and Telecom, added: “We are honoured that Reshet 13 chose Kaltura to power its direct-to-consumer service, and is using our advanced video technology to stream some of Israel’s most popular TV shows. With its new advanced advertising technology and a better understanding of viewership made possible through audience measurement and analytics, Reshet 13 has the opportunity to explore new commercial possibilities, get a greater understanding of content assets’ value and realize enhanced monetization.”
