JCC and Silver Ant present SEEFOOD at Cannes

Silver Ant animation studios and Al Jazeera Children’s Channel (JCC) launched the co-produced animated feature film SEEFOOD at MIPTV 2011 in France.

SEEFOOD is a major leap for JCC in terms of content and took two years of production. 35 animators worked on the project.

SEEFOOD is expected to be released later this summer in theatres followed by DVD in English, Arabic and other languages.

The film follows the adventures of a bamboo shark named “Pup”, and when human poachers steal egg sacks from his reef, he makes it his mission to save his brothers and sisters no matter how impossible the task may seem.

His determination to make right what is wrong takes him above water into Man’s world – a landscape fraught with beauty and danger – an exciting destination the young shark could never ever have imagined. Afraid for Pup’s safety, “Julius” – the big blue shark, embarks on his own quest to bring home his best pal.

The director of the film Goh AunHoe stated that it was the company’s first animated movie.

“The journey with SEEFOOD was exciting yet rough given the challenges we faced on several fronts that are known to our industry. Nevertheless, we have learnt a great deal during these last two years, and we hope this movie will touch the heart of the audience around the world as it did for me, my partner and all our team members.”

SEEFOOD highlights different aspects of maritime life through a storyline that raises awareness on the intrusion of mankind into the ecological balance under the sea surface.

JCC’s executive general manager Mahmoud Bouneb stated: “It is vital for all families to see SEEFOOD as it raises a red flag on the damages occurring in the marine world where mankind’s ill treatment of this precious environment and its inhabitants has already resulted in some extinction. We wanted the world to “SEE”, so we came up with the title SEEFOOD.”

“JCC and its partner Silver Ant will be working hand in hand to promote SEEFOOD on an international scale alongside our appointed global distributors.” Bouneb added.

Al Jazeera Children’s Channel also went to Cannes with a wide range of TV content in different genres between challenge and game shows like “Maa Al Tayar” (Power Struggle), science magazine “Physiakawn” (Discover Science), debate program “Khair Al Kalam”, quiz “Al Aalam Soual” (Quiz World), sports magazine “Anta Battal” (Be a champion!), and cookery “Al Tabaq Al Taer” (Flying Saucer). Preschool channel Baraem also comes with an offering consisting of famous animations like “Everything’s Rosie”, award winning “Nan and Lili”, and the skin character series “Al Maaa” (The Baaas).