The Dreamscape experience features four free-roaming and free-flying adventures to provide visitors with immersive and full-sensory storytelling.
Majid Al Futtaim and Dreamscape, the immersive virtual reality entertainment company, have inaugurated the first virtual reality experience in Saudi Arabia at Riyadh Park Mall as part of their regional partnership.
The opening comes three years after Dreamscape debuted in the Middle East at Mall of the Emirates in Dubai.
Dreamscape Saudi Arabia is integrated with Majid Al-Futtaim’s entertainment concepts Vox Cinemas, Yalla! Bowling, and Magic Planet. It offers four free-roaming and free-flying virtual reality experiences designed to transport visitors to a whole new level of fascination.
The official opening ceremony was attended by dignitaries including Prince Bandar bin Khalid F Al Saud, President of Unified Real Estate Development, senior management from Majid Al Futtaim including Alain Bejjani, CEO of Majid Al Futtaim Holding, Ignace Lahoud, CEO of Majid Al Futtaim Leisure, Entertainment & Cinemas and Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas & Lifestyle, Joe Abi Akl, Chief Corporate Development Officer, Majid Al Futtaim Holding and Aaron Grosky, President and COO of Dreamscape.
Founded in 2017, the immersive VR destination is backed by some of Hollywood’s most successful studios and talent, including 21st Century Fox, WarnerMedia, Viacom, Steven Spielberg, and Hans Zimmer.
Speaking about the virtual reality experience, Ignace Lahoud, Chief Executive Officer at Majid Al Futtaim Leisure, Entertainment & Cinemas, said: “Entertainment is fast becoming a pillar in the Kingdom’s economy, and Majid Al Futtaim Leisure, Entertainment & Cinemas remains committed to investing in the prosperous future of Saudi Arabia. We are a leading supporter of Vision 2030’s Quality of Life Programme and are determined to deliver innovative entertainment experiences for residents and visitors alike, as well as supporting local job creation.”
He continued: “We are extremely excited to join forces once again with Dreamscape given our shared goal to take entertainment to new heights with game-changing concepts. Combining powerful storytelling with cutting-edge technology, Dreamscape enables guests to step into futuristic adventures, which blur the boundaries between reality and imagination.”
Aaron Grosky, President and COO of Dreamscape, stated: “We’re thrilled to continue our partnership with Majid Al Futtaim as it expands our next-generation immersive experiences across the region. Dreamscape was founded to be a place where people make lifelong memories by exploring fantastical worlds with their friends and family. We believe in pushing creative boundaries, and Dreamscape VR combines premium technology with awe-inspiring, breathtaking content to fully engage our audiences in the experience like never before.”
Dreamscape currently has locations in Dubai, Riyadh, Geneva, Los Angeles, Dallas, Ohio and New Jersey.
