Joined by local, regional, and international music industry professionals, Anghami will also take part in the XP Music Futures and MDLBeast’s music conference.
As part of a strategic partnership renewed for the second year in a row, MDLBeast Soundstorm has appointed Anghami, the music and entertainment streaming platform in the Middle East and Africa (MENA) region, as the official partner.
For this year’s edition of MDLBeast Soundstorm, music fans will be immersed in Anghami’s iconic branded pop-up of its newly launched first-of-its-kind entertainment venue “Anghami Lab”. The space will discover a blend of Arabic and Western music, culinary delights, and non-stop activations throughout the three-day festival, bringing the Anghami music experience to real life, to fans and artists alike.
Speaking about the partnership, Ahmed AlRasheed, Managing Director of Anghami in Saudi Arabia, said: “We are pleased to renew and expand our strategic partnership with MDLBeast Soundstorm, a music festival that aligns with the passions at the core of Anghami, and a true reflection of the vibrant and modern face of Riyadh. Together, we are confident that we will be able to empower, nurture, and cultivate the future of Saudi Arabia’s local music scene.”
Virtually, Anghami has established a MDLBeast-special in-app experience, featuring exclusive content from the festival, including daily music and performances by the artist’s lineup, all collated into curated playlists.
Salam Kmeid, Content Operations Manager at Anghami, added: “We’ve created the MDLBeast dedicated page on Anghami to pass on the exciting 3-day festival experience to all of our users. The page doesn’t only include exclusive content, it also features the official MDLBeast Soundstorm playlist with exclusive MDLBeast Records content released in Dolby Atmos, to ensure an immersive experience of the MDLBeast sound. It also includes a selection of podcasts and daily new releases, with chances to claim discounts on selected MDLBeast tickets, and much more.”
Joined by local, regional, and international music industry professionals, Anghami will also take part in the XP Music Futures, MDLBeast’s music conference, driving discussions on their latest “Sound of Saudi” digital talent hunt, and its impact on the future of Saudi Arabia’s local musical talent.
Talal Albahiti, COO and Head of Talent Booking at MDLBeast, commented: “We are delighted to choose Anghami, the region’s leading music and entertainment streaming platform as our official partner for the second year in a row. We truly believe that our joint efforts will have a stronger impact on the Saudi burgeoning music scene, stemming from our ongoing commitment to foster an even louder entertainment industry in the country that supports homegrown talents.”
AlRasheed concluded: “As Saudi Arabia’s music scene is rapidly evolving, we remain committed to constantly refine and enhance our offerings, not only to further strengthen our position as the leading music and entertainment platform in the region, but also to provide our users with a seamless experience both virtually and physically.”
The second edition of Saudi Arabia’s multi-day multi-genre music festival returns to Riyadh for three nights, on December 1, 2 and 3, with 7 stages, and 200 regional and international artists. From world-famous names such as Post Malone, Bruno Mars, and DJ Khaled, to a promising lineup of local talents including Birrdperson, Cosmicat and DJ Aseel, Soundstorm brings an epic music festival and an unforgettable experience!
