MixRadio, a personalised music streaming service, is expanding across Android and IOS platforms and announcing a new partnership with HTC. Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadios recent acquisition by LINE means the service is now unleashed on Android and IOS platforms. The co-marketing opportunities with LINE presented to […]
MixRadio, a personalised music streaming service, is expanding across Android and IOS platforms and announcing a new partnership with HTC.
Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadios recent acquisition by LINE means the service is now unleashed on Android and IOS platforms. The co-marketing opportunities with LINE presented to MixRadio through the partnership will help drive international growth.
MixRadio CEO Jyrki Rosenberg commented: Were excited to be bringing our personalised and easy-to-use music streaming service to a huge new audience. For many people this will be the first time they have been able to experience MixRadio; were confident they will love the simplicity of the experience and the quality of the personalisation we deliver. We cut out the clutter between the listener and the music they love, helping them enjoy, discover and rediscover great music.
We are already available in 31 countries and have been developing and improving our personalised music offering over many years, meaning we combine the benefits of having a heritage in the space with the excitement of launching a new product. We will also continue to deliver a great service to existing users on Windows Phone.
MixRadio will exclusively provide music updates for HTCs BlinkFeed, providing personalised music news tailored to the users music tastes.
Phil Blair, President of HTC EMEA said: HTC is a pioneer in providing top quality audio experiences via mobile. We were the first smartphone company to combine dual stereo speakers, a finely tuned sound profile and Dolby decoding technology to deliver an end-to-end multi-channel audio solution, HTC BoomSound. The MixRadio partnership is the latest example of HTC investing in delivering rich audio experiences, helping us bring completely personal and relevant music news to our users, so they never miss out on the latest releases and mixes of the music they love.
