This year includes an enlarged AI Media Zone within a new gallery area, showcasing a growing number of AI-focused exhibitors and providing enriched networking opportunities for a more immersive visitor experience.
The Media Production and Technology Show (MPTS) 2025 is set to return to Olympia’s Grand Hall in London on May 14–15 with a line-up of keynote speakers, masterclasses, expert-led sessions and an expanded AI focus designed to meet growing industry demand. Positioned as the UK’s premier event for the media and entertainment industry, MPTS 2025 builds on the momentum of its 2024 edition with an even broader offering, including a newly introduced, ticketed AI Training programme developed in collaboration with Future Media Concepts (FMC).
The programme includes exclusive conversations with actor and documentary filmmaker Ross Kemp, who will reflect on his career and the challenges of filming in high-risk zones. Oscar and BAFTA-nominated editor Eddie Hamilton will give audiences insight into his editorial process ahead of the release of Mission: Impossible – The Final Reckoning. Other notable names set to take the stage include former NFL player and broadcaster Jason Bell, as well as key creatives from Strictly Come Dancing who will share behind-the-scenes stories on producing the hit show.
Industry-focused sessions will anchor the event’s schedule with “State of the Nation” panels dissecting developments across production, post-production, audio, broadcast technology, virtual production and AI. Independent TV executives will assess the evolving production landscape, while leading commissioners from BBC, MTV Entertainment and UKTV will guide attendees on pitching factual entertainment content. For those focused on sustainable production, BAFTA’s Albert initiative will provide actionable steps on reducing carbon footprints in screen projects.
Broadcast and post-production sessions will tackle pressing technical and creative trends, from cloud infrastructure and AI integration to the future of 5G and immersive media. VFX experts from studios like Bluebolt and Union VFX will offer exclusive masterclasses on crafting visual effects for high-profile titles such as Nosferatu and The Tattooist of Auschwitz. Meanwhile, the audio programme will explore innovations in immersive sound design and the application of AI in scoring and post-sound, with panels featuring the composers behind Miss Austen, The Tourist and Black Doves.
AI plays a central role in this year’s event. Responding to surging interest in artificial intelligence, MPTS has expanded its gallery-level exhibition space to include a significantly larger AI Media Zone. Here, attendees can explore interactive demonstrations, attend debates on copyright and ethics, and learn how AI is being used to reimagine content creation. A highlight of the AI discussions includes a BBC- and ITN-led keynote examining how broadcasters are incorporating AI into their creative processes. An exclusive case study on the podcast Virtually Parkinson will showcase how the late Sir Michael Parkinson was recreated using AI, sparking debate around the ethical dimensions of synthetic media.
The virtual production track will explore how this rapidly maturing sector is reshaping film, television and sports broadcasting. Experts will address the implications for workforce development, production workflows, and sustainability, with a dedicated BAFTA case study highlighting innovation in live sports.
MPTS 2025 will also host the second edition of the Media Technology Conference, presented in partnership with SMPTE. Open to all attendees, the conference will provide a deep dive into pivotal technologies, including 3D, ST2110, and the future of digital terrestrial and OTT broadcasting.
Beyond seminars and panel discussions, the show offers hands-on learning through a host of technical demonstrations. The Blackmagic Design Seminar Theatre will feature sessions on camera technology, post-production, and live broadcast innovations. Attendees can also engage with a dedicated AI Training Programme, covering everything from automation in editing to the use of AI in VFX and storytelling—while addressing the ethical questions these technologies raise.
Event director Charlotte Wheeler said: “We are thrilled to unveil this incredible seminar programme for MPTS 2025, an event that continues to be the leading platform for innovation, discussion, and collaboration in the media production and technology sector. This year’s programme has been carefully curated to address the most pressing challenges and exciting opportunities facing our industry, featuring an exceptional lineup of speakers, thought leaders, and industry pioneers. Whether you are an established professional or a new voice in the industry, our sessions are designed to inspire, inform, and spark meaningful conversations.”
MPTS 2025 has an expanded presence on the gallery level where visitors will find the new AI Media Zone, an additional café and networking area, the Blackmagic Design Seminar Theatre, and the brand new AI Training series organised in partnership with Future Media Concepts (FMC).
Wheeler added: “MPTS 2025’s expanded gallery level is a testament to the show’s commitment to innovation, education, and industry growth. With these exciting new additions, the event promises to be an unmissable experience for professionals looking to stay ahead in the evolving media landscape.
“We look forward to welcoming attendees from across the sector to engage with expert panels, hands-on demonstrations, and exclusive keynote talks. The conversations we foster here will help shape the next chapter of media production and technology. We can’t wait to see you at MPTS 2025.”
