The roll out of ‘Pearl Magic Prime’ is the first step in MultiChoice’s launch of its African local channel and content slate for 2021.
MultiChoice Uganda has announced the launch of a new channel called Pearl Magic Prime, a 24/7 entertainment flagship channel, which will be exclusive to DStv Premium, DStv Compact Plus and DStv Compact packages.
Speaking about the new offer, Channel Director Timothy Okwaro said: “Our mandate as a channel is to provide our viewers with thought-provoking and entertaining content which captures Ugandan cultural nuances; we cannot wait for audiences to experience this new addition to our stable. We will continue to work with the established and upcoming local producers to deliver on world-class content whilst fulfilling our commitment in developing the entertainment industry and economy of the region.”
Hassan Saleh, Managing Director of MultiChoice Uganda added: “Pearl Magic Prime is set to live up to its tagline of delivering more value to the customer like never before. We are proud of the role we are playing in the entertainment sector in Uganda and look forward to connecting with our audiences.
“As per our ongoing commitment to our customers, we will continue to enhance our viewer experience by offering more value to our customers. We are confident that Pearl Magic Prime will connect with DStv audiences and reinforce our strategic vision to be the leading African storyteller.”