With a career spanning executive roles at Grass Valley, Pebble, and other major broadcast technology firms, Maycock brings a wealth of experience across marketing, operations and strategic development. His deep understanding of both the business and technical sides of broadcasting enables him to shape MultiDyne’s market approach with data-driven insights, industry analysis, and a focus on emerging opportunities across broadcast and adjacent professional AV markets. In his new role, Maycock will collaborate closely with the company’s sales and executive leadership teams, as well as channel partners and customers, to align MultiDyne’s strategies with market needs. He also plans to engage with industry bodies to generate valuable market research that can guide the company’s growth trajectory.
Maycock said: “My goal is to remain as holistic as possible to keep the leadership team informed and help them make the best businesses decisions based on a diversity of information. MultiDyne is well-known as a leader in fiber-optic technology and rightly so, though they recently strengthened their offerings in audio, software connectivity, and the IP transition. As a company that has maintained profitability as they continue to grow, I look forward to working with Frank and his various teams as we map out these and other opportunities and determine what’s most attractive to the future of the business.”
In his new role, Mucha will oversee global sales and business strategy, focusing on growth, product alignment and expanding MultiDyne’s international presence. Based in Europe, he will continue to support EMEA operations while taking on broader global responsibilities. He’ll work closely with sales, marketing, and product teams to keep all divisions aligned under a shared vision.
He commented: “Our focus is on building a more customer- and partner-centric organization that connects innovation, go-to-market execution, and worldwide growth. We’re positioning MultiDyne as a product leader and a trusted solutions partner driving the industry’s transition to IP, cloud-ready, and hybrid workflows.”
Richards added: “Sebastian’s proven ability to combine commercial leadership with strategic foresight makes him a vital part of our global leadership team. Together with Neil’s marketing expertise, these appointments strengthen our ability to deliver value to customers and partners while expanding MultiDyne’s reach and influence across the broadcast and ProAV markets.”
