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Podeo partners with Binary Media to bring podcasts to taxi riders in UAE

Podeo partners with Binary Media to bring podcasts to taxi riders in UAE

September 13, 2024
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Strata begins production of Trailing Edges for Pilatus PC-12

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    Strata begins production of Trailing Edges for Pilatus PC-12

    Strata begins production of Trailing Edges for Pilatus PC-12

    Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

    Inter Medya and Zebra Producciones forge international co-production alliance

    Space42 to establish satellite manufacturing hub in partnership with ADIO

    Space42 to establish satellite manufacturing hub in partnership with ADIO

    Amagi appoints Emma Whitmore as SVP of Sales for EMEA

    Amagi appoints Emma Whitmore as SVP of Sales for EMEA

    MBZUAI strengthens research ties with France’s École Polytechnique

    MBZUAI strengthens research ties with France’s École Polytechnique

    UAE Media Council and Presight launch AI-powered media review platform

    UAE Media Council and Presight launch AI-powered media review platform

    ‘Thank You for Banking With Us!’ to world premiere at BFI London Film Festival

    ‘Thank You For Banking With Us’ wins top prize at Critics Awards

    Saudi Arabia’s CDF unveils major film financing framework at Cannes

    Saudi Arabia’s CDF unveils major film financing framework at Cannes

    Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

    Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

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      Strata begins production of Trailing Edges for Pilatus PC-12

      Strata begins production of Trailing Edges for Pilatus PC-12

      Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

      Inter Medya and Zebra Producciones forge international co-production alliance

      Space42 to establish satellite manufacturing hub in partnership with ADIO

      Space42 to establish satellite manufacturing hub in partnership with ADIO

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      MBZUAI strengthens research ties with France’s École Polytechnique

      MBZUAI strengthens research ties with France’s École Polytechnique

      UAE Media Council and Presight launch AI-powered media review platform

      UAE Media Council and Presight launch AI-powered media review platform

      ‘Thank You for Banking With Us!’ to world premiere at BFI London Film Festival

      ‘Thank You For Banking With Us’ wins top prize at Critics Awards

      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

      Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

      Arabsat selects Telesat Lightspeed LEO services

      Arabsat selects Telesat Lightspeed LEO services

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Broadcasting beyond borders

      Broadcasting beyond borders

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        The Power of Podcasts & Audio Streaming in Saudi Arabia

        The Power of Podcasts & Audio Streaming in Saudi Arabia

      • Opinion
        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

        Staying Safe and Ensuring Continuity with Cloud Playout

        Staying Safe and Ensuring Continuity with Cloud Playout

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

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        From archive to asset

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        Using AI to keep history real

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      Home News

      Podeo partners with Binary Media to bring podcasts to taxi riders in UAE

      Staff Reporter by Staff Reporter
      September 13, 2024
      in News, Podcasting
      Podeo partners with Binary Media to bring podcasts to taxi riders in UAE
      ShareTweetPostEmail

      For the first time ever, Podeo-hosted podcasts can now be listened on-the-go, connecting with millions of monthly passengers across the UAE.

      Podeo, the podcast platform in the MENA region, has launched an exclusive distribution channel in partnership with Binary Media, a passenger experience platform. This collaboration integrates Podeo’s podcasts into Binary Media’s In-Cab Connected TV (ICTV), giving taxi commuters across the UAE the opportunity to explore audio content during their rides.

      For the first time, passengers can now listen to Podeo-hosted podcasts while on the move, tapping into a vast audience of millions. In Dubai alone, 198.44m taxi rides were recorded in 2023, offering podcasters a chance to reach a large and engaged listenership through this new channel.

      The partnership leverages Binary Media’s advanced operating system to deliver an immersive, on-the-go listening experience, transforming routine commutes into moments of discovery. Real-time insights, available through Podeo’s cutting-edge creator tools, enhance creators’ ability to maximise their engagement and monetisation opportunities.

      Stefano Fallaha, CEO and Founder of Podeo, said: “This long-term partnership with Binary Media is turning every taxi ride into a journey of inspiration, exploration and entertainment. It’s a bold leap forward that shatters reach and monetisation barriers, positioning Podeo as a global leader in content distribution and discoverability.”

      Santosh Sarma, CEO and co-founder of Binary Media, added: “Our partnership with Podeo perfectly aligns with Binary Media’s vision of making the journey as meaningful as the destination, turning idle travel time into opportunities for entertainment, discovery, relaxation, and productivity, setting a new standard for passenger experiences.”

      With distribution already spanning major airlines, streaming services and gaming platforms, Podeo’s latest partnership with Binary Media significantly expands its reach. The platform’s seamless integration and end-to-end solutions have spurred a wave of creator migrations, offering podcasters unique exposure and revenue potential across various channels.

      Tags: Binary MediafeaturedpostICTVIn-Cab Connected TVpodcastsPodeotaxi ridersUAE

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