Sandbox has recently localised more than 500 episodes of its catalogue of licensed and original content in Arabic language.
Sandbox Group, the London-based Edutainment company, has partnered with Tamatem, the mobile game platform for the Middle East. The partnership will see Sandbox’s gaming and entertainment apps made available to the Arabic-speaking world via Tamatem Plus, Tamatem’s alternative payment and distribution platform.
The inaugural app launching on Tamatem Plus is PlayKids+, Sandbox’s recently introduced edutainment app designed for children aged two to 12. PlayKids+ features a dynamic UI and tailored content based on the child’s age, offering a wealth of content with over 1000 videos, 150+ games, and music. This ad-free and secure app provides children with hours of entertainment, while ensuring parents’ peace of mind.
Sandbox Group’s inclusion on the Tamatem Plus payment platform presents an opportunity to tap into new audiences in the MENA region, unlocking the full potential of the growing mobile games market. This move enables Sandbox Group to offer a seamless payment option for the sizable portion of the Arab population currently underbanked, and lacking access to credit or debit cards.
In addition to gaming, Sandbox Group has localised more than 500 episodes of its licensed and original content into modern Arabic, aiming to provide consumers in the Arab world with a complete kids ‘superapp’ premium experience.
PlayKids+ will be available for purchase through the Tamatem Plus Store, allowing users to acquire monthly subscriptions for $3 or annual codes for $25. This payment flexibility caters to the diverse preferences of users in the region.
Commenting on the deal, Shan Eisenberg, Chief Commercial Officer of Sandbox Group, said: “We’re absolutely delighted to partner with a leading gaming platform like Tamatem, in a first launch in MENA which is a strategic growth region for Sandbox Group.” Eisenberg emphasised the importance of smart games as a complement to existing gaming products, catering to new demographics and generating revenue while aligning with ESG agendas.
Faisal Al Bitar, Managing Director of Tamatem Plus, added: “Our partnership with Sandbox Group marks the start of an exciting journey as we assist them in accessing the MENA market and exploring new markets through the Tamatem Plus Store.” Al Bitar highlighted the convenience for users to purchase subscriptions using preferred local payment methods, with access to more than 35 alternative payment methods across 11 countries.