The platform delivers second-by-second detection signals, enabling Arabsat to track real-time consumption of regional and international linear TV channels.
Arabsat has signed on to Audimatic’s real-time television viewership detection platform, strengthening its ability to monitor satellite TV reach and channel activity across the Middle East and North Africa.
Under the agreement, Arabsat will use Audimatic’s IoT-powered analytics platform, which delivers continuous, real-time insights into satellite television consumption. The system provides second-by-second detection signals, allowing Arabsat to track how regional and international linear TV channels are being viewed, including performance trends, viewing distribution and overall satellite reach.
The move supports Arabsat’s broader efforts to deepen visibility into satellite viewership patterns and better understand shifts in channel activity and regional consumption. By leveraging real-time detection data, the satellite operator can gain a clearer picture of live viewing behaviour across its ecosystem.
Badis Khaldi, founder and CEO of Audimatic, said: “By subscribing to Audimatic, the first satellite linear TV audience tool, Arabsat gains real-time visibility into satellite TV channels audiences and satellite reach. This marks an important step toward greater transparency in satellite measurement and provides actionable insights into live viewing behavior across regional and international channels.”
Yaser Hassan, Vice President of Sales and Marketing at Arabsat, commented: “Access to real-time viewership signals supports Arabsat’s ongoing efforts to strengthen visibility across our satellite ecosystem. Integrating this capability gives us an additional layer of insight into channel activity and consumption trends, enabling us to better serve our clients and partners.”
