Initiative focuses on creating a data-driven future and optimising costs and performance for companies.
Toshiba Gulf FZE (TGFZ), a fully owned subsidiary of Toshiba Corporation (Japan), has launched its ‘Build Your Own Data Centre’ initiative across the Middle East and Africa (MEA).
This initiative aims to help its channel partners adapt to a data-driven future while optimising costs and performance. It further seeks to educate and empower channel partners, including System Integrators, VARs, and VAD, to help their enterprise clients enhance their business-critical enterprise server storage systems and cloud storage capabilities while leveraging high-capacity hard drives.
Santosh Varghese, VP, TGFZ said: “We want the data storage channel ecosystem to be aware of the kinds of storage backup companies need. We see many companies still using tape as a storage backup option, but a hard drive is the first choice for storage because the cost per GB is still very low compared to SSDs.”
As of 2021, approximately 63% of data storage worldwide still relies on traditional hard disk drives (HDDs). However, the landscape is evolving, and by 2025, SSDs are expected to claim a 16% share of data storage, with NAND making up 10%.
Nonetheless, HDDs will continue to hold the majority share at 58%. By 2030, it’s projected that HDDs will still account for 48% of total data storage, while SSDs will grow to 29%, and NAND will comprise 12%.
The company plans to host a series of events across the MEA to raise awareness and to equip sales and pre-sales teams with in-depth knowledge about enterprise-level storage and purpose-built hard drives. The ‘Build Your Own Data Centre’ initiative also seeks to demystify different storage frameworks like RAID and NAS, allowing channel partners to recommend tailored solutions for their clients.