The agreement with TAIT focuses on exchanging expertise and best practices in planning, production and creative design.
The Saudi Media Forum has expanded its international footprint with a new cooperation agreement signed with TAIT, a major player in live event production and creative design. The deal is aimed at advancing the Kingdom’s capabilities in event organisation, innovation and experiential design, reinforcing Saudi Arabia’s growing influence in media, entertainment and culture.
The agreement was formalised by Mohammed Al-Harthi, Chairman of the Saudi Media Forum, and Soren West, CEO of TAIT for the Middle East and North Africa. It represents a major step in the forum’s ongoing efforts to build influential global partnerships, following its recent presence at MIPCOM in Cannes and the FIPP World Media Congress in Madrid. These international engagements have highlighted Saudi Arabia’s rising prominence in the global media sector and showcased national initiatives to industry leaders.
Under the partnership, the two sides will work together to share expertise in event planning, production and creative design. The collaboration seeks to enhance large-scale live experiences through knowledge transfer, advanced technologies, and innovative approaches to audience engagement and visual performance. A key focus of the agreement is the development of Saudi talent and the improvement of organisational capabilities for major media and cultural events across the Kingdom.
Al-Harthi said the partnership reflects the forum’s commitment to building an integrated media ecosystem that blends creativity with meaningful content, aligned with the Kingdom’s rapid transformation. He noted that TAIT’s involvement will elevate event design and audience experience, helping present a modern image of Saudi Arabia on international stages.
He added that the forum continues to leverage global partnerships to support the growth of a competitive national media industry. The agreement aligns with its broader strategy to strengthen international collaboration and adopt leading global standards in production and live event innovation.
Through such strategic alliances, the Saudi Media Forum is solidifying its role as a key national platform for advancing the media landscape, preparing for the future of communication and enhancing Saudi Arabia’s position within the global media arena.
