The landmark agreement covers commercial and residential sectors, including telcos and hospitality industries.
Sawa Rights, in partnership with Your Family Entertainment (YFE), has secured exclusive rights to distribute Fix&Foxi, and for the first time, RiC.today across the MENA region. The landmark agreement covers commercial and residential sectors, including telcos and hospitality industries.
The partnership with YFE marks a significant expansion of Sawa channels’ lineup. The additions further broaden Sawa’s unrivaled portfolio of family-friendly content enriching the viewing experience across the region.
Fix&Foxi is a popular kids channel featuring a wide array of animated content in English and Arabic. It has captivated audiences for generations through its fun, engaging and educational programming, making it a perfect addition to any platform or Hotel’s channel lineup. Fix&Foxi has a significant international reach, broadcasting in multiple languages and available on over 130 cable networks worldwide.
RiC.today is renowned for its diverse and dynamic content, appealing to a broad audience with its mix of entertainment, lifestyle, and educational programming. The exclusive rights cover both residential and commercial sectors and available in English and German, ensuring that telcos operators and the hospitality industry can provide this premium content to their customers.
Commenting on the development, Ali Ajouz, CEO of Sawa Rights, said: “Sawa is excited to partner with YFE Network to bring Fix&Foxi and RiC.today channels to the MENA region. This collaboration underscores our commitment to our customers by continuously expanding our channel portfolio, providing our customers with over 300 unique TV Channels from around the world.
By securing these exclusive rights, we are not only enhancing our offerings but also setting a new standard for family and kids’ entertainment in the region which aligns with our mission to continuously expand our portfolio with premium content that resonates with viewers of all ages.”
“We are delighted to partner with Sawa Rights, a highly professional representative for our channels Fix&Foxi and RiC.today in the Middle East region, as well as globally. This collaboration enables us to bring our beloved family-friendly content to new audiences with Sawa’s expertise in content distribution and commitment to quality,” added Armin Schnell, Executive Vice President Sales of YFE AG.
