Sawa Rights Management will hold the commercial and residential rights to distribute eCLUTCH's ESports Legends, eCLUTCH Live, Gametoon, Ginx.TV, Esports24, and ESR24 channels across MENA, including the hospitality sector.
Media distribution company Sawa Rights Management will distribute eCLUTCH channels through various platforms across the Middle East. This development results from a new strategic partnership between the two companies.
Sawa Rights Management will hold the commercial and residential rights to distribute the channels across the MENA region through various platforms, including the hospitality sector. This ensures that eSports content will be accessible not only to individual viewers at home but also to guests in hotels and other hospitality venues, enhancing the overall reach and impact of the content.
eCLUTCH is a hybrid eSports entertainment platform. Offering top-tier eSports events, the platform will provide SAWA with a bouquet of eSports channels, including ESports Legends, eCLUTCH Live, Gametoon, Ginx.TV, Esports24, and ESR24. This collaboration with eCLUTCH represents a pivotal step in bringing cutting-edge eSports content to a broader audience through various platforms and operators, as well as the hospitality sector. eCLUTCH is known for integrating live competition broadcasts with traditional and digital media, ensuring seamless delivery for operators and unmatched experiences for viewers.
Speaking about the partnership, Ali Ajouz, CEO of Sawa Rights Management, said: “This partnership marks a significant milestone in Sawa’s journey. It allows us to deliver the excitement of eSports directly to television screens across the UAE and the MENA region, making it easier than ever for fans to connect with the action they love from the comfort of their homes.”
Arnaud Verlhac, Co-founder of eCLUTCH, added: “We are thrilled to collaborate with Sawa Rights Management to redefine eSports content delivery in the UAE and MENA region. Through this partnership, eCLUTCH will bridge the gap between traditional television and dynamic eSports entertainment, offering unparalleled access to premium events and channels that resonate with both core gamers and casual fans alike. We are proud to support Sawa in their mission to revolutionise eSports content distribution and bring unparalleled experiences to fans in the UAE and MENA region.”
