Sky News Arabia has awarded its musical suite contract to UK-based Box of Toys Audio. As well as providing the main title music for the channel, the creative sound company will also supply the full music brand range for Sky News Arabia. Eight companies, including composers from Dubai, Beirut and London were briefed to participate […]
Sky News Arabia has awarded its musical suite contract to UK-based Box of Toys Audio. As well as providing the main title music for the channel, the creative sound company will also supply the full music brand range for Sky News Arabia.
Eight companies, including composers from Dubai, Beirut and London were briefed to participate in the bid. Box of Toys original composition best captured the vibrant, contemporary and interactive feel of the channel.
Habib Feghali, head of Creative, Sky News Arabia, said: Our aim was always to create a contemporary, young and global sound, which at the same time, speaks to a regional audience we feel this has been successfully captured with this music.
Ben Laver, Co CEO and composer, Box of Toys Audio, added: “We are thrilled to be given the opportunity to craft Sky News Arabias sonic identity. As a progressive, multi-platform news experience, Sky News Arabia inspired a contemporary take on a classic vehicle. We layered modern elements against a bold orchestral composition whilst subtly introducing traditional Arab instruments to mark the cultural heart of the channel.”
The musical branding of the channel will reflect Sky News Arabias fast, bold, and dynamic style for delivering the best live coverage for news as it happens across the Middle East and North Africa and further afield.
This press release was issued by Sky.
