Sony Professional Solutions has added film equipment and broadcast solutions provider, Moviemart, to its existing network of South African partners for its broadcast business. The partnership is part of Sonys efforts to further fortify its presence in South Africa by bringing professional broadcast solutions and equipment closer to the customer. Moviemart is a part of […]

Sony Professional Solutions has added film equipment and broadcast solutions provider, Moviemart, to its existing network of South African partners for its broadcast business. The partnership is part of Sonys efforts to further fortify its presence in South Africa by bringing professional broadcast solutions and equipment closer to the customer.
Moviemart is a part of the Silverline 360 group of companies that provides state-of-the-art filming and production equipment to industry professionals across South Africa. The company specialises in providing an extensive range of products and services including equipment, post-production, and creative support.
With significant industry experience and an extensive network, Moviemart, has steadily maintained highest quality of film equipment standards and delivered specialised technical service to its customers. With the partnership, Sony and Moviemart renew the commitment to expanding the possibilities for the customers by bringing unparalleled broadcast offerings to them.
The South African market has been relatively small but has shown significant growth in the past few years. With the transition to digital media and live streaming, there has been an increase in the demand from both production companies and industry professionals for equipment that can be used to effectively generate diverse content, said Colin Benade, General Manager, Moviemart.
Hence, we are focused on ensuring that we make the best offerings available to our customers. This new partnership with Sony Professional will allow us to provide top-of-the-line filming equipment to our customers and enable them to create superior content.
Commenting on the partnership, Peter Kyriakos, Head of Marketing, Sony Professional Solutions MEA added: We are pleased to be working with a partner who understands the pulse of the South African market. Moviemart is a valuable addition to our portfolio of partners. Their expertise and local market insights will enable us to understand and meet the diverse requirements of customers by providing tailored solutions including the right cameras and equipment. We look forward to working with Moviemart to drive mutual success.
Moviemart will carry a broad range of cameras from affordable budget cameras to high-end cameras for professional applications.