Veteran sales leader to help media companies drive growth and unlock new business opportunities across key regions.
TAG Video Systems has appointed Oliver Gappa as Sales Director for the DACH region, MENA and Eastern Europe. With more than two decades of industry experience, Gappa will work closely with customers and partners to deliver solutions that enhance agility, reliability, and long-term value.
Gappa brings a diverse career background spanning established corporations and emerging startups, giving him an in-depth understanding of the rapidly evolving media landscape. Prior to joining TAG, he served as Sales Director EMEA at Ateliere, where he led SaaS-driven initiatives in live production and content delivery. His earlier leadership positions at LucidLink, Telestream and Rohde & Schwarz saw him expand regional presence, build reseller networks, and oversee multimillion-dollar revenues while nurturing lasting customer relationships.
Kevin Joyce, TAG’s Zero Friction Officer, said: “Oliver’s blend of commercial acumen, technical insight, and trusted industry relationships makes him an invaluable addition to TAG. His leadership will ensure customers in DACH, MENA and Eastern Europe can maximise the value of their infrastructures and operate with greater efficiency and confidence using TAG’s platform.”
Gappa commented: “TAG’s customer-first approach and flexible software-defined model are perfectly suited to the challenges of today’s media landscape. I’m excited to partner with broadcasters, content owners, and service providers across these regions to help them future-proof their operations and create new growth opportunities.”
Gappa will also be present at IBC 2025, scheduled for September 12–15, where TAG will showcase its platform’s ability to improve video quality, enhance operational flexibility and provide real-time insights that strengthen both technical performance and business outcomes.
