It also intends to provide stimulating spaces for those who prefer to work away from home or the office.
Dubai-based production and public relations company ThinkSmart has launched a creative content hub called the ThinkSmart Hub in Dubai.
Featuring a first-of-its-kind infrastructure at Al Quoz Creative Zone, the hub aims to support and boost content creation for social media users on platforms including Instagram, Snapchat, Tik Tok, YouTube, and Podcasts.
The launch of the hub comes after Sheikh Hamdan bin Mohammed bin Rashid Al-Maktoum announced that residents of the zone renovating their properties would be exempt from rent for up to two years.
Speaking about the launch, Lina Nihad Husri, CEO of ThinkSmart Hub, said: “We endeavour to provide a thriving space that optimises the creative bent of content creators. Whether it is brands, individuals, or anybody that’s already on social media or wanting to be a part of it, the hub provides novel ideas and support to help stand out in a bustling social media space. It houses diverse themes and decors under one roof to suit content needs and will change quarterly to match UAE’s PR calendar. So whether it’s a season’s collection or festive theme, there’s ample space and inimitable designs to ensure no two shots look alike.”
She added: “We chose to be at the Al Quoz Creative Zone following its announcement and launch in April 2021 by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum. Because it is an incubator for everyone in the field of content and art creation, we want to be an integral part of this ecosystem and will offer complete support to all content creators and artists.”
The ThinkSmart Hub was conceptualised bearing in mind the growing usage of social media and the need for advanced lifestyle spaces. While brands are organically growing their media presence and following, there seemed a lack of supportive infrastructure that further facilitated content creation. The hub intends to bridge this gap to offer photogenic shoot locations, décor, equipment, and expertise to optimise time, talent, and investments, the company stated.
Since 2020, the use of social networking sites has increased significantly in the United Arab Emirates and has continued to remain one of their most essential parts of daily internet usage. According to Global Media Insight Emiratis, on average spend almost three hours on social media daily with YouTube being the most popular followed by Facebook and Instagram. There are about 9.8m active users on social networking sites out of the 9.94m total UAE population making it a 98.99% internet active nation!
To further empower this digitally literate and creative streak, the ThinkSmart Hub offers inspiring spaces complete with vibrant graphics, appealing colour schemes, and interiors to suit the yearly PR and media calendar. Whether it is business shoots, product launches, lifestyle, fashion, makeup, or tourism, there are ample opportunities to suit every budget and need. While the ‘work-from-home culture is being established, the hub also aims at providing stimulating spaces for those wanting to work away from home/office, the company added.