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TOD and Harmonic partner to enhance live sports streaming in MENA

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      Home News

      TOD and Harmonic partner to enhance live sports streaming in MENA

      Staff Reporter by Staff Reporter
      September 10, 2024
      in News, OTT/Video Streaming
      TOD and Harmonic partner to enhance live sports streaming in MENA
      ShareTweetPostEmail

      Harmonic's VOS360 Media SaaS to empower TOD with low-latency live sports streaming and enhanced video quality.

      TOD, a premier sports and entertainment platform in the MENA region owned by beIN Media Group, and Harmonic have announced a strategic partnership aimed at transforming live sports streaming. This collaboration harnesses Harmonic’s cloud-native VOS360 Media SaaS platform to provide an enhanced viewing experience for sports fans across the region, ensuring agility, reliability, security and scalability.

      Speaking about the importance of using a scalable platform for live sports streaming, James Walmsley, Director of Technology, Product and Analytics at TOD, said:  “Given the intricate nature of live sports streaming workflows, it is essential to have a scalable video platform that offers the highest video quality and reliability with no margin for error. Harmonic’s VOS360 Media SaaS unifies the entire media processing chain, increasing the efficiency of live and VOD sports streaming. By reducing latency and providing auto-scaling, the VOS360 platform allows us to deliver unrivalled sports experiences leveraging Deltatre’s DIVA player.”

      Harmonic’s VOS360 Media SaaS, powered by Microsoft Azure, simplifies every stage of media processing and delivery for TOD. The end-to-end platform manages critical functions such as transcoding, encryption, packaging and content origin. Additionally, its real-time scaling and geo-redundancy capabilities enable TOD to reliably broadcast major live sports events, including the English Premier League’s Matchweek 38, the Europa League Final, the FA Cup Final, the Europa Conference League Final and the Champions League Final, all with outstanding video quality.

      Gil Rudge, Senior Vice President of Products and Americas Sales, Video Business at Harmonic, added: “TOD by beIN MEDIA GROUP is delivering an impressive lineup of live sports events, and minimizing latency is critical to preserving audience engagement. By adopting our industry-leading VOS360 platform, TOD can deliver live sports events with ultra-low latency, exceptional reliability and pristine 4K video quality.”

      Harmonic will demonstrate its VOS360 Media SaaS at IBC 2024, which will take place from September 13-16 in Amsterdam.

      Stand 1.B20

      Tags: featuredpostHarmonicLive Sportslive sports eventslive streamingsports streamingTODVoDVOS360VOS360 Media SaaSVOS360 platform

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