More than 50 speakers specialised in the games development, character, licensing and TV content industries are expected to participate in the Big Entertainment Show, which is scheduled to be held from November 27-28 at Dubai International Convention and Exhibition Centre. The events agenda features a number of activities including the Dubai World Game Summit, the […]
More than 50 speakers specialised in the games development, character, licensing and TV content industries are expected to participate in the Big Entertainment Show, which is scheduled to be held from November 27-28 at Dubai International Convention and Exhibition Centre.
The events agenda features a number of activities including the Dubai World Game Summit, the Entertainment Content Summit and the Licensing Seminar. The summits will bring forth recommendations to tackle challenges and changes in this evolving industry. The sessions will create an excellent platform for businessmen, investors, and leaders of this industry to interact and discuss the latest updates and productions at a time where the worldwide market for entertainment content is growing at a very fast pace, including the Middle East Market.
The Entertainment Content Summit will seek to explore current trends, challenges and opportunities in the fields of TV production and content acquisition, Animation, Mobile Content, IPTV, and film.
Local Content or Foreign Content, What does the viewer want?, IPTV (Internet Protocol TV) vs. OTT (Over-The-Top), Connected TV and the Future TV Experience, Mobile Content & Applications, What Makes an Animated TV Series Pitch Successful? And Talent Pooling and Growth in the Region are some of the topics that will be tackled during the Entertainment Content Summit this year.
Licensing on the other hand has been a key role in the growth and development of the entertainment business in the region. This conclusion was highlighted by the strong retail sales of properties springing primarily from feature films, TV Shows, Video Games and Online Entertainment. The Licensing Seminar will cover the following topics: Best Practices in Licensing, Licensing Law for Beginners, How to Pick a Winning Licensed Property and How to Sell a License.
Charles Riotto, President of the Licensing Industry Merchandisers Association (LIMA) said: We are proud to be an official supporter of the Character Dubai Show and to contribute to the educational programme it presents. This strategic course will provide the key elements for success in building an excellent licensing programme, finding the right partners and structuring effective licensing agreements. Attendees will gain valuable knowledge to take advantage of the vast licensing and marketing opportunities in this quickly emerging vital market.
This press release was issued by the event organiser.
