The new system aims to unlock potential, stimulate investment, and empower content creators through a flexible environment, streamlined procedures, incentivising exemptions, and strategic partnerships at both local and international levels.
The UAE Media Council has launched a comprehensive new system designed to regulate, empower, and drive sustainable growth across the media sector. This initiative marks a significant step forward in the country’s efforts to modernise its media landscape and builds upon the foundation established with the Council’s formation in February 2023 and the subsequent enactment of the Media Regulation Law and its Executive Regulation.
Announced at a press conference held at Creators HQ in Emirates Towers, Dubai, the launch was led by Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of the Strategy and Media Policies Sector. Both emphasised that the new framework is in line with the UAE leadership’s vision for an innovative, future-ready media environment that not only keeps pace with global developments but also asserts the UAE’s leadership on the regional and international stage.
Al Shehhi described the new media system as transformative, combining updated legislation with streamlined services and inclusive policies designed to enhance operational efficiency and promote sustainable development. He pointed to the Media Regulation Law—hailed as the first comprehensive media legislation in over four decades—as a turning point for the UAE’s media sector. The law addresses modern challenges and opportunities, including digital media, artificial intelligence, on-demand platforms, gaming, and other emerging fields.
Developed over two years in collaboration with federal and local entities, media professionals, content creators, and international experts, the system is rooted in a partnership-based approach. Al Shehhi highlighted its flexibility and responsiveness to change, its capacity to empower local talent, and its potential to attract investment and foster innovation. He also underscored the centrality of content to the system, noting the importance of clear standards for responsible and balanced media that reflect Emirati values while encouraging creative impact.
The ultimate objective, Al Shehhi said, is to transform the media sector into a powerful contributor to the national economy, capable of boosting GDP and enhancing the UAE’s global competitiveness. Through a combination of strategic partnerships, flexible regulations, and incentivised exemptions, the system is designed to create an enabling environment for content creators and media businesses alike.
Echoing this vision, Maitha Al Suwaidi said the UAE Media Council is spearheading a comprehensive transformation of the national media framework. She highlighted a legislative roadmap tailored to the evolving needs of the sector, ensuring a dynamic and globally aligned media ecosystem. According to Al Suwaidi, this roadmap extends beyond legal texts to include policies and decisions that respond to the realities of modern media while remaining anchored in national values.
Among the notable elements of the new system is a resolution to regulate social media advertising by individuals. Aimed at building trust and elevating content quality, this measure includes a three-year exemption from permit fees for content creators. Another key component is the introduction of a unified age rating system for media content, developed to protect children and adolescents amid the rising consumption of digital content.
In addition, Al Suwaidi revealed that the Council is working on a new licensing policy for digital news platforms. The goal is to establish clear standards that enhance journalistic credibility and accountability. Further regulatory advancements include the adoption of Cabinet resolutions on media service fees and administrative penalties, which aim to create a transparent, accessible, and integrated service system aligned with the UAE’s digital government vision.
She also stressed the importance of the local content empowerment policy, which supports Emirati creatives and prioritises national content. This includes fee exemptions for selected services to encourage local production and storytelling that reflects the country’s identity and values.
In closing, Al Suwaidi described the new legislative system as a defining moment in the evolution of the UAE’s media landscape. By promoting transparency, professionalism, and quality, the framework offers media institutions and content creators a robust platform for production, innovation, and international competitiveness.
