The Creators HQ will serve to empower creators, amplify their impact and establish sustainable frameworks for the booming creator economy.
The UAE has launched the Creators HQ at Emirates Towers in Dubai during the 1 Billion Followers Summit, marking a significant step forward for the global content creation industry. This initiative aims to position the UAE as a global hub for digital media, with a goal of attracting 10,000 influencers to the country in the near future.
The Creators HQ is designed to empower content creators, enhance their influence, and establish sustainable frameworks to support the growing creator economy. It builds on the Content Creators Support Fund, an AED 150m initiative launched in 2024 under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. The fund focuses on fostering innovation, supporting creative endeavours and driving growth in the digital content sector.
The launch coincided with the third edition of the 1 Billion Followers Summit 2025, held from January 11 to 13 at Dubai’s Emirates Towers, DIFC, and the Museum of the Future. This event, the largest dedicated to the content creator economy, was themed Content for Good and brought together over 15,000 creators, 420 speakers and 125 CEOs and global experts.
Starting with 100 members, the Creators HQ represents top creators, enablers, and industry supporters from more than 20 countries. The initiative has gained backing from 15 major organizations in written and visual content, including Meta, TikTok, X, Spotter, Creator Now, Tube Filter, Epidemic Sound and the New Media Academy.
His Excellency Mohammad Al Gergawi, Minister of Cabinet Affairs, said: “Thanks to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, today we spearhead major efforts dedicated to building a comprehensive content economy that further establishes the UAE’s leadership in a field that has become a key driver of the future.”
His Excellency Al Gergawi added: “Launching a Creators HQ in the UAE is a major step that supports the nation’s objective of maximizing the positive impact of content and its role in community development. Our main aim is for global content creators to gather in the UAE, renowned for its cultural diversity, where they will find support, and connect to funding and investors so they can innovate and expand their reach.”
His Excellency concluded: “As the world continues to evolve and progress, especially in the content and digital media domains, we need to be ready to maximize the positive impact of such progress, while navigating its challenges and channelling it for the good of humanity.”
Designed as a full turn-key institution for content creators, the Creator HQ is set to host more than 300 events and workshops annually. It will cater to the evolving demands of the global creator economy, with members gaining access to exclusive benefits and services, such as assistance with UAE Golden Visa applications, relocation support, and company setup and registration. By empowering creators on every level, Creators HQ will help to expand their influence and refine their craft in a supportive and innovative environment.
Creators HQ is committed to nurturing talent through bespoke and cutting-edge training programmes led by industry experts and global leaders. Initiatives include creative camps for youth, mentorship opportunities, funding and workshops covering vital skills such as branding, video production, storytelling, audience engagement, monetisation and sponsorship, and crafting specialised and highly effective content.
The Creators HQ is designed to attract and support diverse talent, including social media influencers, digital content creators and their enablers, podcasters and visual artists. It also targets key players in the creative industries, such as advertising and marketing firms, media and music producers, animation studios, and fashion and lifestyle brands.
The initiative seeks to collaborate with technology companies to establish a fully integrated creative ecosystem. This includes partnerships with social media platforms, streaming services, gaming and esports firms, virtual and augmented reality developers, and AI and machine learning start-ups. Entrepreneurs specializing in software development, talent management and media innovation are also a significant focus.
