Viu extends content with Thailand’s provider Workpoint

Viu, a pan-regional OTT video service from PCCW Media Group, has signed a content agreement with Workpoint, Thailand-based entertainment content provider, enabling Viu viewers to access more than 1,500 episodes of dramas and variety shows from Workpoint’s 2019 content portfolio.

Workpoint produces a selection of light entertainment content such as variety, quiz and reality shows. Examples of Workpoint’s production portfolio include quiz shows Fan pun tae (Super Fan) and Lightning quiz, variety show Way tee thong way tee ter (Golden Clues), singing contests mic thongkum 5 (The Vocalist Season 5) and Mic on Debt off.

Viu’s first content deal in Thailand was clinched earlier this year with GMM25, one of the country’s largest entertainment companies, in a move to introduce a repertoire of premium content relevant to Thailand’s online video audience.

Commenting on the partnership, Helen Sou, Senior Vice President, Digital Media of PCCW Media Group, said: “Viu is committed to offering a wealth of content to customers in Asia, where the average daily video viewing time per Viu viewer is 108 minutes. Meanwhile, Asians spend an average of 186 minutes per day watching online videos. This means on average Viu is providing viewers with 60% of their daily video consumption. Collaborating with Workpoint enables us to continue expanding our variety of offerings to meet the constantly-changing tastes of our viewers.”

Chalakorn Panyashom, Chief Operating Officer of Workpoint Group, added: “This collaboration will expand the audience for Workpoint and Viu alike. As one of Thailand’s biggest entertainment content providers, Workpoint has been producing many kinds of shows, while Viu presides over an extensive and highly-engaged customer base. So being partners means we can win even more viewers for both companies. Above all, the greatest beneficiary is the audience, because our collaboration will provide viewers with a greater variety of content.”