Myco and VUZ will collaborate to introduce revenue streams, broaden the distribution of content, and transform fans from passive viewers into active participants in the evolving entertainment economy.
Vuz, the immersive video platform, has entered into a strategic partnership with Myco, a Web3 digital streaming service, in a move that aims to reshape the sports and entertainment landscape across the MENA region and beyond.
The collaboration marks the beginning of a long-term alliance aimed at redefining how premium content is delivered, experienced and monetised. The partnership will debut with the Pakistan Super League (PSL), combining Myco’s exclusive streaming rights for the league in the MENA region with Vuz’s cutting-edge immersive video technology to elevate fan engagement.
By integrating Myco’s “Watch & Earn” model—which rewards users for their viewing activity—with Vuz’s immersive virtual experiences, the two platforms promise to deliver a dynamic, interactive way of watching sports. The result is a more rewarding and deeply engaging experience that pushes the boundaries of traditional streaming.
Beyond enhancing viewer enjoyment, the partnership is also focused on creating new monetisation channels, expanding the reach of digital content, and empowering audiences to become active participants in the entertainment economy. Both companies are positioning themselves at the forefront of a digital revolution that aims to turn spectators into stakeholders, reshaping how entertainment is consumed and valued in the region.
