Falcon entered the position after Karen Jones departed from the company after 23 years last month.
Warner Bros. Discovery has promoted Raina Falcon to Senior Vice President of HBO and HBO Max Content.
Reporting to Jeff Cusson, Head of Communications, Streaming, HBO/HBO Max and WB Interactive, Falcon’s promotion comes after Karen Jones revealed she was leaving after 23 years to explore opportunities in education access.
In a statement, Cusson said: “Raina is a proven communications executive that brings to this role a strategic mindset that is matched by her infectious enthusiasm for the work. She is an incredible manager who led the team that elevated Max Originals to award-winning recognition and positioned HBO Max as one of the top entertainment streaming platforms.”
Falcon will lead the bi-coastal HBO & HBO Max Media Relations department, which manages all original program publicity — HBO series, films, documentaries, specials and sports as well as Max Originals — for the network and streaming platform. She will be responsible for all communications for the programming executives as well as crisis and reputation management. In addition, reporting to her will be content publicity for Magnolia Network.
Falcon was promoted to SVP of HBO Max Publicity in November 2021, having previously been VP.
