The collaboration between Yango Play and Mondia brings forth enhanced accessibility to digital services through direct carrier billing and bundled service offerings.
Yango Play, the all-in-one entertainment super app, has announced a strategic partnership with Mondia, a global leader in digital transformation and mobile technology solutions, to drive its expansion across key markets in the Middle East and North Africa (MENA). This collaboration leverages Mondia’s deep expertise in building and managing digital ecosystems, enabling Yango Play to enter new territories with digital services and seamless connectivity.
Since its initial launch in September 2024, the partnership has already delivered notable results, with a rapid rise in active subscriber numbers across a span of just a few months. The rollout has so far included Egypt, Kuwait, and a major operator in the United Arab Emirates, with further regional expansion already in the pipeline.
Central to this collaboration is a focus on improving accessibility to digital services. By integrating direct carrier billing and bundled service offerings, the partnership has streamlined the user experience on Yango Play, eliminating friction and driving user adoption. These solutions are designed to enhance customer convenience, making it easier for users to access a wide range of entertainment content.
Roman Shimanskiy, Chief Executive at Yango Play, said: “This partnership marks a significant milestone in Yango Play’s journey to expand its footprint across the MENA region. Mondia’s expertise in digital transformation aligns perfectly with our mission to provide a seamless digital experience to our growing active user base.”
Mondia, in turn, views the partnership as a key step in supporting digital innovation for telecom operators and service providers in the region.
Paolo Rizzardini, Chief Commercial Officer at Mondia, added: “At Mondia, we are committed to enabling digital transformation and creating accessible digital experiences. Our collaboration with Yango Play is a testament to our ability to drive market expansion and bring value to telecom operators and digital service providers in the region.”
Their partnership highlights the growing demand for streamlined, user-friendly digital services and showcases the power of strategic alliances in advancing mobile technology and entertainment across emerging markets. With continued growth and regional rollouts ahead, the two companies are poised to redefine digital accessibility for millions of users across MENA.
