As part of this strategic transformation, the company unveiled a new and dynamic brand universe for its next phase of growth.
Zee Entertainment Enterprises Ltd. (‘Z’) has announced a significant transformation, repositioning itself as a cutting-edge Content and Technology Powerhouse with a renewed focus on delivering premium content and immersive consumer experiences across entertainment platforms. This strategic pivot reflects the Company’s forward-looking vision, as it seeks to drive enhanced performance, profitability, and sustainable growth through innovation and digital integration.
In a bold step marking this transformation, Zee introduced a dynamic new brand universe aimed at propelling the company into its next phase of growth. This brand refresh encapsulates Zee’s strong ambitions for the future, underpinned by its commitment to continuous innovation and value creation. With a modern design and futuristic appeal, the brand embodies the spirit of a young and emerging India—ambitious, agile, and optimistic.
The redesigned identity reflects the Company’s deep-rooted legacy, innovative mindset, and future-ready approach, reinforcing its long-standing relationship with consumers over the past three decades. Through this evolution, Zee aims to inspire trust and deliver rich, meaningful entertainment experiences globally, while integrating advanced technology across its content creation, distribution, and monetisation ecosystems.
The unveiling of the new brand universe took place during the Zee Cine Awards 2025, with CEO Punit Goenka leading the launch in the presence of industry stalwarts and stakeholders. As part of this strategic rollout, all Zee channels and platforms officially adopted the new branding on June 7, 2025, coinciding with the televised event.
Sharing his thoughts on the new brand universe, Punit Goenka, CEO, Zee Entertainment Enterprises Ltd. said: “As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the Company is futuristic, dynamic and agile; which is a firm representation of our team’s capabilities to capitalize on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape. Our brand promise of ‘Yours Truly, Z’ reflects the Company’s consumer-centric approach and its commitment to consistently deliver meaningful entertainment experiences. The brand pillars have been crafted in line with our rich value system, and will serve as our north star, guiding the Company in achieving the targeted aspirations to build a robust growth trajectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit for excellence by taking accountability for results and innovating to deliver purposeful business outcomes.”
Amit Goenka, President, Zee International, Digital Business & Platforms, remarked: “This new chapter in Z’s journey reflects our ambition to lead the next era of global entertainment. By blending creativity with cutting-edge technology, we are unlocking new possibilities across markets, delivering content that resonates across borders and generations.”
In the letter written to its valuable viewers, ‘Z’ expressed: “I promise to make you laugh louder, dream bigger and feel more deeply in every moment and through every experience. After all, life is not about counting the beats of your heart, but counting the moments that make your heart beat!” Expressing gratitude towards the employees, ‘Z’ said, “The magic that we bring alive together is unmatched. But the most beautiful part of our story is not what we have achieved together, but the journey we have undertaken to achieve it. You are not just a part of this journey; you are the journey. Let us keep narrating stories that matter, creating moments that last and shaping a future that shines as brightly as you do!”
The new brand design incorporates vibrant hues and a cohesive visual identity that captures India’s cultural richness while embracing a global outlook. This visual transformation supports the brand’s architecture, resonating deeply with audiences across languages and regions.
Zee’s transformation is anchored by three core pillars: Purpose, Vision, and Mission. Its stated purpose is “to enrich the lives of people around the world by creating extraordinary moments, which celebrate the power of optimism and togetherness.” The vision reflects a drive to “bring about a positive change in people’s lives through purposeful entertainment,” while the mission commits to “creating value for all stakeholders with a sharp focus on delivering world-class infotainment.”
With over 30 years of legacy as a pioneering Indian media brand, Zee is reaffirming its leadership role in the entertainment sector. By enhancing capabilities across its business and integrating innovative technology into its operations, Zee is positioning itself at the forefront of a rapidly evolving industry, set to redefine the future of entertainment on a global scale.
