• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Switcher demand on the rise

Switcher demand on the rise

March 31, 2011
Deloitte and AWS strengthen ties to advance Middle East digital transformation

Deloitte and AWS strengthen ties to advance Middle East digital transformation

June 29, 2025
Ad 1 Ad 3
Saudi filmmaker Faris Godus’ ‘Fever Dream’ now streaming on Netflix

Saudi filmmaker Faris Godus’ ‘Fever Dream’ now streaming on Netflix

June 29, 2025
Asharq Discovery licenses documentary series ‘Parenthood’ from All3Media

Asharq Discovery licenses documentary series ‘Parenthood’ from All3Media

June 28, 2025
AST SpaceMobile demos first tactical NTN connectivity on mobile phones

AST SpaceMobile demos first tactical NTN connectivity on mobile phones

June 28, 2025
Saudi Arabia launches student experiments to ISS

Saudi Arabia launches student experiments to ISS

June 27, 2025
Survival of the Smartest: Cloud Playout as a Strategic Weapon

Survival of the Smartest: Cloud Playout as a Strategic Weapon

June 27, 2025
Karlovy Vary IFF adds Iranian film ‘Bidad’ as final Crystal Globe Competition title

Karlovy Vary IFF adds Iranian film ‘Bidad’ as final Crystal Globe Competition title

June 27, 2025
5.1m people listen to podcasts regularly​ in Saudi Arabia: 4DC

Dubai Press Club announces second edition of Arab Podcast Programme

June 27, 2025
Starlink resumes in several African cities after months-long pause

Starlink resumes in several African cities after months-long pause

June 27, 2025
RedSeaIFF to honour women in cinema

Academy elects Haifaa Al-Mansour to Board of Governors

June 26, 2025
Sony Pictures Television signs deal with Turkey’s Sinema TV

Nigeria and Brazil sign audiovisual co-production agreement

June 26, 2025
Zambia joins Africa’s radio astronomy network with TART telescope

Zambia joins Africa’s radio astronomy network with TART telescope

June 26, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Monday, June 30, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Deloitte and AWS strengthen ties to advance Middle East digital transformation

    Deloitte and AWS strengthen ties to advance Middle East digital transformation

    Saudi filmmaker Faris Godus’ ‘Fever Dream’ now streaming on Netflix

    Saudi filmmaker Faris Godus’ ‘Fever Dream’ now streaming on Netflix

    Asharq Discovery licenses documentary series ‘Parenthood’ from All3Media

    Asharq Discovery licenses documentary series ‘Parenthood’ from All3Media

    AST SpaceMobile demos first tactical NTN connectivity on mobile phones

    AST SpaceMobile demos first tactical NTN connectivity on mobile phones

    Saudi Arabia launches student experiments to ISS

    Saudi Arabia launches student experiments to ISS

    Karlovy Vary IFF adds Iranian film ‘Bidad’ as final Crystal Globe Competition title

    Karlovy Vary IFF adds Iranian film ‘Bidad’ as final Crystal Globe Competition title

    5.1m people listen to podcasts regularly​ in Saudi Arabia: 4DC

    Dubai Press Club announces second edition of Arab Podcast Programme

    Starlink resumes in several African cities after months-long pause

    Starlink resumes in several African cities after months-long pause

    RedSeaIFF to honour women in cinema

    Academy elects Haifaa Al-Mansour to Board of Governors

    Sony Pictures Television signs deal with Turkey’s Sinema TV

    Nigeria and Brazil sign audiovisual co-production agreement

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eys on AIUIa

      All eys on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      Saudi filmmaker Faris Godus’ ‘Fever Dream’ now streaming on Netflix

      Saudi filmmaker Faris Godus’ ‘Fever Dream’ now streaming on Netflix

      Asharq Discovery licenses documentary series ‘Parenthood’ from All3Media

      Asharq Discovery licenses documentary series ‘Parenthood’ from All3Media

      AST SpaceMobile demos first tactical NTN connectivity on mobile phones

      AST SpaceMobile demos first tactical NTN connectivity on mobile phones

      Saudi Arabia launches student experiments to ISS

      Saudi Arabia launches student experiments to ISS

      Karlovy Vary IFF adds Iranian film ‘Bidad’ as final Crystal Globe Competition title

      Karlovy Vary IFF adds Iranian film ‘Bidad’ as final Crystal Globe Competition title

      5.1m people listen to podcasts regularly​ in Saudi Arabia: 4DC

      Dubai Press Club announces second edition of Arab Podcast Programme

      Starlink resumes in several African cities after months-long pause

      Starlink resumes in several African cities after months-long pause

      RedSeaIFF to honour women in cinema

      Academy elects Haifaa Al-Mansour to Board of Governors

      Sony Pictures Television signs deal with Turkey’s Sinema TV

      Nigeria and Brazil sign audiovisual co-production agreement

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eys on AIUIa

        All eys on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad Rossvideo Ad
      Home Opinion

      Switcher demand on the rise

      Vijaya Cherian by Vijaya Cherian
      March 31, 2011
      in Opinion
      ShareTweetPostEmail

      After nearly a decade of lackluster growth and sluggish performance, in part due to heavy saturation, then made even worse by the recession, the video switcher/vision mixer market is enjoying a kind of rebirth. That trend is seen in the recently published Video Switchers World 2010 report from D. I. S. Consulting in New York. […]

      After nearly a decade of lackluster growth and sluggish performance, in part due to heavy saturation, then made even worse by the recession, the video switcher/vision mixer market is enjoying a kind of rebirth.

      That trend is seen in the recently published Video Switchers World 2010 report from D. I. S. Consulting in New York.

      What is driving the new growth in production switchers are multiple factors. First, the aging installed base, where many professionals who were still using SD models have been under increased pressure to be HD quality and/or to accommodate 3 Gig.  Others have sought switchable models that could handle both HD and 3D. Some users wanted mixers that could blend their need to control their audio and the video. Finally, there has been a real move away from the massive consoles of the high end and to small footprint models that can be transported easily, in part because of the dynamic growth of the freelance sector which involves laptop video editing, small format camcorders and similarly small scale production.  Many of the most popular switchers are very small, standards switchable, almost what we could call shoulder-bag sized, lightweight, use less power (and are battery operable) and cost much less. Remarkably, some of the most desirable units are even being sold at prices under $5,000 USD.

      Among the most sought after features in video switchers today are multi-camera inputs beyond two, such as for four or even more cameras (or camcorders); the ability to change HD channels to 3D inputs to accommodate small 3D remotes and independent productions as well as SD/SDI switch-ability or VGA; extreme compactness; ultra light weights; slim profiles; illuminated keypads (formerly found mainly in higher priced large multi-bus consoles); Ethernet, SCCI, USB, Fire-wire and other necessary connectivity; built-in keying and sometimes frame sync options; picture–in –picture; some accommodate multi-viewing, which is becoming an increasingly sought after attribute.

      Of course, not only are the small footprint ‘pocket’ switchers getting a bounce, but also there is a new found surge in large switching consoles as mobile/OB trucks and extra or rebuilt studios, which had been placed on hold during all of 2009 and early 2010 have gotten a go-ahead. This has made such venues look to upgrade their switchers and that has caused a growth status in the large-scale models as well.  In that regard, most interest has been in HD / 3D switchable models and in 3-Gig architecture. Additionally, there, the emphasis is also on memory scene and chosen effects pre-sets, such as logos, as well as in programmable keys and buses. No bargains here, though. This is what supports the six-figure part of the industry.

      The sources of the small switchers in particular have changed substantially. While the USA, UK and Japan remain the derivation of most switching products, today, especially in smaller compact models, China is increasingly the source of the least expensive gear.  Beneficial if you are a freelancer or small operation, bad news if you are a traditional manufacturer.

      Douglas I. Sheer is CEO and chief analyst of D I S Consulting in New York.

      Tags: featuredopinion

      Related Posts

      Collaboration is key to progress

      Collaboration is key to progress

      February 20, 2012
      Give your bread to the baker to bake

      Give your bread to the baker to bake

      October 18, 2011

      Camcorder purchases slow down

      August 7, 2011
      Monetising Content

      Monetising Content

      July 13, 2011
      As long as TV is strong, online media will be weak in the Middle East

      As long as TV is strong, online media will be weak in the Middle East

      June 12, 2011
      Wanted: Systems integration partners, not box-shifters

      Wanted: Systems integration partners, not box-shifters

      April 18, 2011

      Related News

      Collaboration is key to progress

      Collaboration is key to progress

      February 20, 2012
      Give your bread to the baker to bake

      Give your bread to the baker to bake

      October 18, 2011
      Camcorder purchases slow down

      Camcorder purchases slow down

      August 7, 2011
      Monetising Content

      Monetising Content

      July 13, 2011
      As long as TV is strong, online media will be weak in the Middle East

      As long as TV is strong, online media will be weak in the Middle East

      June 12, 2011
      Wanted: Systems integration partners, not box-shifters

      Wanted: Systems integration partners, not box-shifters

      April 18, 2011
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In