Agama Technologies will be launching a unique Churn Identification Application addition to the Agama DTV Monitoring Solution at IBC 2012. This latest innovation brings enhanced support to TV operators worldwide in their mission to reduce churn rates. Churn, the process of loosing subscribers over time, is a major concern for TV operators worldwide. Managing the […]
Agama Technologies will be launching a unique Churn Identification Application addition to the Agama DTV Monitoring Solution at IBC 2012. This latest innovation brings enhanced support to TV operators worldwide in their mission to reduce churn rates.
Churn, the process of loosing subscribers over time, is a major concern for TV operators worldwide. Managing the service quality to retain customers has become vital for growth and profitability.
Agamas Churn Identification Application can identify customers experiencing problems and at risk of churning. It utilises intelligent analytics to data mine the real-time, 24/7 service quality monitoring data for every single customer, and it is scalable to operators with millions of subscribers. With support of automation and proactive workflows, the extension enables operators to act to retain the customer before he or she even decides to move to the competition.
Johan Görsjö, director of product management at Agama, said: “Proactively working to reduce churn rates by automatically identifying customers at risk, and of course the issues behind their problems, is a high-potential opportunity for all TV operators. We’ve had the privilege of working in close cooperation with a number of leading operators for several years, giving us extensive real-world experience in advanced quality and customer satisfaction management and analytics.
Stand 4.A55
