This will be the first-ever showcase of IMAX technology at the event.
IMAX Corporation will showcase its cutting-edge streaming, home entertainment and video optimization technology at the 100th National Association of Broadcasters (NAB) Show, taking place from April 16-19 in Las Vegas.
This is IMAX’s first-ever appearance at the event and the company will be represented by a range of senior leaders from IMAX and SSIMWAVE, an IMAX company in AI-driven video quality solutions. At the NAB Show, IMAX will showcase the breadth of its streaming, video optimisation and end-to-end video quality technology to a range of industry leaders in broadcast, streaming and content creation.
Vikram Arumilli, Senior Vice President and General Manager of Streaming and Consumer Technology at IMAX, said: “We are excited to be able to present our suite of streaming and video technology that’s pushing the signature IMAX theatrical experience into new realms. The NAB Show has been at the cutting edge of broadcast technology for 100 years and we believe that there is no better place to showcase our latest technology and immersive video experiences. With our history of innovation and investments in video technology, including the recent acquisition of SSIMWAVE, IMAX remains focused on providing practical, cost-effective solutions to video quality challenges faced by the streaming industry while preserving creator intent.”
IMAX’s presence will be headlined by Arumilli, who will take the main stage alongside streaming industry expert and moderator Dan Rayburn on April 16 during the opening night to discuss how its advanced technologies are turbocharging streaming engagement by bringing immersive viewing experiences beyond the big screen and into the home. Additionally, the company will unveil its new Stream Smart product and demonstrate video monitoring technology applications at its first-ever NAB exhibit in the West Hall.
Chris Brown, Executive Vice President and Managing Director, Global Connections and Events for NAB, added: “Even in our 100th year, the NAB Show is never short of breakthrough moments. IMAX’s commitment to our show and our industry underscores the vital importance of Hollywood and streaming working hand-in-hand to give consumers the experiences they demand, no matter where they may be viewing.”
Beyond the Main Stage appearance, IMAX can also be found at the promise of HDR for studios and realities of advanced HDR workflows for streamers, featuring SSIMWAVE CEO Dr Abdul Rehman and VP Visual Solutions Lab at Samsung Research America Bill Mandel on Monday, April 17; next-generation video codecs for 8K, featuring Rehman, on Monday, April 17; packaging and distribution Strategies for Subscriber Engagement, featuring SSIMWAVE Chief Revenue Officer John Zelenka, on Monday, April 17; and one-to-one conversations with IMAX and SSIMWAVE executives, the unveiling of the Stream Smart product that ensures the proper balance between streaming costs and subscriber satisfaction, and demonstrations of IMAX Enhanced.
