For the first time at NAB, visitors can use an XR headset to control nxtedition’s fully automated mixed reality studio.
Nxtedition will unveil its latest innovations in AI-driven production and XR studio control at NAB Show 2025. The company’s unified platform, designed for story-centric production environments, integrates advanced AI capabilities and mixed reality (XR) automation, enhancing efficiency and creativity for broadcasters.
For the first time at NAB, visitors can experience nxtedition’s fully automated XR mixed reality studio using a hands-on headset demonstration. The software’s flexibility allows operators and studios to be located anywhere, expanding the potential for remote production.
As AI adoption grows in broadcasting, nxtedition champions an open-source approach, integrating advanced AI models like OpenAI Whisper and Meta’s Llama 3 without additional processing fees. AI-powered agents within nxtedition’s system can generate content titles, suggest story angles, fact-check material, and adapt news for different audiences—all without extra cloud or third-party service costs.
By integrating multiple open-source AI models, nxtedition has created AI agents that are capable of running tasks in the background. These AI Agents can automatically generate content titles and descriptions for social media posts derived from news stories or video transcriptions. Editors can use them to suggest new angles on a story based on current scripts, automatically fact check incoming material and even adapt the stories for different audiences. This multi-AI capability runs within the nxtedition software environment, meaning no additional hardware is required, and no cloud or third-party AI service costs are incurred, so the agents can run on every piece of content free from financial constraints.
Adam Leah, Creative Director at nxtedition, said: “Today’s expectations are centred around more live content, more news, and more engaging presentations. Broadcasters are exploring ways to enhance their workflows with AI while keeping costs manageable. nxtedition takes an open-source approach by seamlessly running multiple advanced open source AI models directly on its ecosystem – without adding additional processing fees.”
nxtedition’s platform supports resolutions up to 4K and HDR, offering fast-turnaround editing and API integrations with tools like DaVinci Resolve, MapCreator for dynamic HTML maps and Melodie for production music. The system’s open API ensures compatibility with other specialist software, empowering journalists with enhanced creative tools.
“We develop pioneering technology, but our primary goal is to ensure our customers can tell their stories without the technology getting in the way,” nxtedition’s Leah concluded. “We look forward to showing NAB visitors how our platform adapts to their ways of working, including new concepts – like AI agents and XR control – that they will never have seen before, but will inspire new ideas and drive meaningful change.”
Stand SL13413
