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      Sony PSMEA offers free licence of Assimilate Scratch Lab

      Staff Reporter by Staff Reporter
      November 7, 2013
      in Products
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      Sony Professional Solutions MEA FZ LLC is offering a free licence of Assimilate’s award-winning Scratch Lab Advanced Dailies software to customers who purchase any Sony CineAlta camera: PMW-F5 or PMW-F55 or F65 . First year maintenance, support and updates are included in the package. The licence of Scratch Lab is fully functional and offers users […]

      Sony Professional Solutions MEA FZ LLC is offering a free licence of Assimilate’s award-winning Scratch Lab Advanced Dailies software to customers who purchase any Sony CineAlta camera: PMW-F5 or PMW-F55 or F65

      Sony F5 camera.

      . First year maintenance, support and updates are included in the package. The licence of Scratch Lab is fully functional and offers users a powerful, widely adopted software solution to process and manage large amounts of data, colour-correct, sync audio, and transcode the stunning images from the entire range of Sony CineAlta cameras. Each customer will have access to one licence of Scratch Lab software free of charge through Sony Professional Solutions MEA FZ LLC.

      Scratch Lab provides filmmakers and on-set professionals with an ACES-compliant toolset for real-time playback of 4K/2K RAW, while taking full advantage of the F65 and PMW-F55’s ultra-wide colour gamut. In addition to RAW, artists can playback Sony’s XAVC in HD, 2K and 4K, as well as XDCAM 50Mbps in 4:2:2 mode. Scratch Lab also allows cinematographers to process the 6K and 8K images from the F65 sensor.

      “The unparalleled colour space of the Sony F65 and PMW-F55 CineAlta digital cameras, coupled with Scratch Lab allows for much more creative freedom than was previously available in the production and post-production processes,” stated Shuji Okada, General Manager – Marketing, Sony Professional Solutions MEA FZ LLC.

      “This powerful new combination offers our customers outstanding media processing and colour-correction capabilities, while allowing them to transcode RAW and XAVC 2K / 4K files to virtually any other industry standard format.

      “Assimilate’s Scratch Lab has quickly become the go-to system for DITs and DPs to process images from advanced digital cinematic cameras because it has the features, functions, and power to handle virtually any format, colour space or resolution you can throw at it, and at a price that is many times less than its competitors,” stated Nacho Mazzini, VP of sales at Assimilate.

      “We’re excited that Sony is providing the power of SCRATCH Lab for FREE to their Sony CineAlta camera customers, enabling them to maximise the potential of these amazing cameras.”

      Tags: Assimilate Scratch LabSony CineAlta cameraSony Professional Solutions MEA FZ LLC

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