For the past decade, WSC Sports has supported over 500 sports organisations in scaling their content operations with AI-driven highlights, editing and distribution.
In the fast-evolving MENA media landscape, sports broadcasting has emerged as one of the region’s most dynamic and high-growth sectors. With the sports broadcasting technology market projected to hit $7.6bn by 2030 – and Saudi Arabia alone contributing over $1.8bn to that growth (Horizon Grand View research, 2024)- broadcasters across the region are navigating an era where expectations are rising just as fast as opportunities.
The Rising Challenge: Content Complexity in a Digital-First Market
Driven by a youthful, hyper-connected audience, the standard for sports content has shifted. Fans today don’t just want to watch – they expect immersive, on-demand, platform-native content experiences. That pressure affects teams and rights holders alike, as it lands most heavily on broadcasters.
And if creating that kind of experience already sounds complex, it’s only becoming more so. Fan expectations are growing. Formats are multiplying. Channels are fragmenting. The content puzzle just keeps expanding.
Beyond Automation: One Platform for the Complete Content Lifecycle
Over the past decade, WSC Sports has helped more than 500 sports organisations – including the NBA, Bundesliga and DAZN – scale their content operations through AI-powered highlights, editing and distribution. That leadership in automation set a new benchmark for what’s possible in real-time sports storytelling.
It also means that we’ve seen this one coming – and now we’re helping broadcasters and rights-holders across MENA stay ahead of the curve by reshaping the very definition of what’s essential for sports content operations.
On top of our industry-leading AI-driven content and distribution automations, we’ve added sports-first Asset Management capabilities directly into our content automation platform – available to all clients at no extra cost.
This enhanced solution includes:
- Centralised content storage & automated indexing – Organise and retrieve assets effortlessly
- Real-time collaboration tools – Work with internal teams and external partners in one place
- Mobile access – Manage and publish content on the go
For broadcasters in MENA, this evolution means moving from piecemeal workflows to a unified content operation—where creation, collaboration, storage and distribution all happen in one place, and in real time. It’s a shift that reduces friction, accelerates delivery and gives digital teams the tools to keep pace with fans’ expectations.
Daniel Shichman, CEO and Co-Founder of WSC Sports, said: “The expectations of sports fans in MENA are growing more sophisticated every year. For broadcasters, that means scaling operations, reducing complexity, and delivering faster – without compromising creativity. That’s exactly why we’re evolving our platform.”
“Asset Management was once considered a premium add-on. Today, it’s a baseline requirement,” Shichman added. “We believe every sports content team – whether in Europe, North America, or the Middle East – deserves a unified, all-in-one platform that meets their needs today and tomorrow.”
In an era when sports coverage has become as important as the games themselves, MENA broadcasters have a powerful opportunity: To move from keeping up, into a leading position.
