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Middle East poised for rapid growth in connected TV

Middle East poised for rapid growth in connected TV

March 12, 2014
Arab films to compete at Cannes Film Festival

Turkish actress Merve Dizdar wins award for ‘About Dry Grasses’ at Cannes

May 28, 2023
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SpaceX launches Arabsat’s Badr-8 satellite

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Two Arab films share top documentary prize at Cannes 2023

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Royal Film Commission – Jordan to organise screening of ‘Nuclear Now’

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    Arab films to compete at Cannes Film Festival

    Turkish actress Merve Dizdar wins award for ‘About Dry Grasses’ at Cannes

    SpaceX launches Arabsat’s Badr-8 satellite

    SpaceX launches Arabsat’s Badr-8 satellite

    Two Arab films share top documentary prize at Cannes 2023

    Two Arab films share top documentary prize at Cannes 2023

    Royal Film Commission – Jordan to organise screening of ‘Nuclear Now’

    Royal Film Commission – Jordan to organise screening of ‘Nuclear Now’

    ‘I Promise You Paradise’ to premiere at Cairo International Film Festival 2023

    ‘I Promise You Paradise’ to premiere at Cairo International Film Festival 2023

    StarzPlay and NMPRO unveil original film ‘Big Lie’ at premiere event

    StarzPlay and NMPRO unveil original film ‘Big Lie’ at premiere event

    The Pod squad: Studios take the lead

    The Pod squad: Studios take the lead

    Jordanian film ‘Inshallah a Boy’ bags two awards at Cannes’ Critics Week

    Jordanian film ‘Inshallah a Boy’ bags two awards at Cannes’ Critics Week

    UAE Space Agency and Planet Labs to build Loss and Damage Atlas

    UAE Space Agency and Planet Labs to build Loss and Damage Atlas

    Doha Film Institute celebrates record year as 13 films selected for Cannes 2023

    ‘I Promise You Paradise’ becomes first Egyptian film to win Rail d’Or Award at Cannes

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      Arab films to compete at Cannes Film Festival

      Turkish actress Merve Dizdar wins award for ‘About Dry Grasses’ at Cannes

      SpaceX launches Arabsat’s Badr-8 satellite

      SpaceX launches Arabsat’s Badr-8 satellite

      Two Arab films share top documentary prize at Cannes 2023

      Two Arab films share top documentary prize at Cannes 2023

      Royal Film Commission – Jordan to organise screening of ‘Nuclear Now’

      Royal Film Commission – Jordan to organise screening of ‘Nuclear Now’

      ‘I Promise You Paradise’ to premiere at Cairo International Film Festival 2023

      ‘I Promise You Paradise’ to premiere at Cairo International Film Festival 2023

      StarzPlay and NMPRO unveil original film ‘Big Lie’ at premiere event

      StarzPlay and NMPRO unveil original film ‘Big Lie’ at premiere event

      The Pod squad: Studios take the lead

      The Pod squad: Studios take the lead

      Jordanian film ‘Inshallah a Boy’ bags two awards at Cannes’ Critics Week

      Jordanian film ‘Inshallah a Boy’ bags two awards at Cannes’ Critics Week

      UAE Space Agency and Planet Labs to build Loss and Damage Atlas

      UAE Space Agency and Planet Labs to build Loss and Damage Atlas

      Doha Film Institute celebrates record year as 13 films selected for Cannes 2023

      ‘I Promise You Paradise’ becomes first Egyptian film to win Rail d’Or Award at Cannes

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
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      Is Arabic content ready to compete at the Content Olympics?

      Shaping the narrative

      Shaping the narrative

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      Lights, Camera, Generative AI!

      Monitoring solutions transition to active mode

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      Warming up to cloud technologies

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      Why intercom should be part of the audio-overrip network

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      Real-time recap: What to prepare for when going virtual

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      What to expect in 2023?

      What to expect in 2023?

      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Key trends shaping the broadcast media landscape

      Key trends shaping the broadcast media landscape

      Trending Tags

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        Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

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        Said Bacho speaks about Editshare’s special presence at CABSAT

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        Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

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        Exclusive: Video of the construction of the AlUla studio complex

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        Gearing up for a FAST audience

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        Planning Your Hybrid Cloud Playout Journey

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        New normal inspires fresh storylines and alternative filming strategies

        My biggest takeaway from NAB this year

        Arab content on the cusp of global recognition

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        MENA’s content market is climbing new heights

        Virtual Production: Another Buzzword?

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        New normal inspires fresh storylines and alternative filming strategies

        Watch out for Shofha

        The role of standards in the hybrid era

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        New normal inspires fresh storylines and alternative filming strategies

        A new TV station enters UAE market

        Creating more engagement in sport

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        Wired for adventure

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        Shaping the narrative

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        Conquering new worlds

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        Blitz strategy: Playing to win

        Blitz strategy: Playing to win

        A tour of CNN’s high-tech hub in Abu Dhabi

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        Keeping a watch on streaming

        Keeping a watch on streaming

        Dare to be different

        Dare to be different

        Good Tide-ings

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        Living on the edge

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      Home Events CABSAT 2014

      Middle East poised for rapid growth in connected TV

      Staff Reporter by Staff Reporter
      March 12, 2014
      in CABSAT 2014, Cabsat, Events
      ShareTweetPostEmail

      With an innumerable array of high-tech smart TVs, computers, mobile phones and portable gadgets driving mainstream media consumption habits away from traditional, living room TV experiences and towards flexible, anywhere-anytime digital media absorption, the global content delivery industry has earmarked the Middle East as its next major growth territory. International content and media companies are […]

      tablets1With an innumerable array of high-tech smart TVs, computers, mobile phones and portable gadgets driving mainstream media consumption habits away from traditional, living room TV experiences and towards flexible, anywhere-anytime digital media absorption, the global content delivery industry has earmarked the Middle East as its next major growth territory.

      International content and media companies are buoyed by several population and infrastructure-based advantages aiding the rapid uptake of TV-Everywhere services across multiple digital media platforms. As well as boasting 76% high-speed broadband penetration, GCC nations enjoy 77% digital TV connectivity and over 100% mobile device penetration – all significant factors in influencing the content accessibility and the region’s viewer consumption habits.

      “More than 100 million of our 1.5 billion monthly worldwide views already originate from the Middle East,” said Shahrzad Rafati, CEO and Founder of BroadbandTV Corp.

      “Viewers are increasingly utilising connected devices as the first screen and content owners of all sizes need to gain solid insights to their fans, positively engage with them and utilise technology to further drive consumption and access new revenue streams. The Gulf region is poised for growth and content owners need to ensure that they have a solid digital strategy across all platforms.”

      Less than a decade after starting BroadbandTV Corp, Rafati has established her Vancouver-based media brainchild into the third largest Multi-Channel Network (MCN) on YouTube. Speaking on the sidelines of this week’s CABSAT trade show at Dubai World Trade Centre (DWTC), Rafati revealed the firm is now actively seeking regional expansion opportunities with prospective partners in the immersive IPTV, video, mobile, online and interactive entertainment sectors.

      “Our content already reaches a global audience but we hope to cross another frontier by growing our content that is relevant for Middle East viewers. We’re currently exploring opportunities to strike alliances with local partners and increase our Arabic language capacity and we’re looking forward to bringing the region into our global expansion strategy.” said Rafati.

      With a CABSAT-commissioned white paper by Frost & Sullivan revealing MENA will be linked through 545 m personal connected devices by 2020, the region’s attractiveness to international content providers was echoed by Raffaele Annecchino, Executive Vice President, South Europe, Middle East and Africa, for Viacom International Media Networks (VIMN).

      “When we consider that MENA residents aged between 15 – 24-years-old are holding on average 19 digital conversations per day and two out of the 72 hours of YouTube content uploaded per minute originate regionally, the need to work hard to stay attended to rapidly changing attitudes and behavior has never been more apparent.”

      Earlier this week at CABSAT, Annecchino released the latest findings from VIMN’s ongoing research into changing consumer behaviour. The findings, titled ‘TV S.M.A.R.T’, reflect data culled from more than 27,000 respondents in 32 countries.

      “The TV S.M.A.R.T study is especially relevant in the Middle East, where almost half the population is aged between 9 – 30-years-old, of which 77% have a social media account,” added Annecchino. “It’s no secret that the way consumers watch TV content is evolving and changing; TV is still the king of media but needs to be SMART – social, mobile, accessible, relevant and tailored.”

      Tags: CABSAT2014Shahrzad RafatiCEO and Founder of BroadbandTV CorpRaffaele AnnecchinoExecutive Vice PresidentSouth EuropefeaturedpostMiddle East and Africafor Viacom International Media Networks (VIMN)frost & sullivan

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