• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Unlocking the potential of social

Unlocking the potential of social

May 19, 2021
Pixxel raises $36m in Series B funding

Pixxel raises $36m in Series B funding

June 3, 2023
Jordan’s King Hussein Mosque installs Telemetrics robotic camera

Jordan’s King Hussein Mosque installs Telemetrics robotic camera

June 3, 2023
UAE Space Agency launches Geospatial Analytics Platform Hackathon

UAE Space Agency launches Geospatial Analytics Platform Hackathon

June 2, 2023
Arianespace to launch Kompsat-6 with Vega C for KARI

Arianespace to launch Kompsat-6 with Vega C for KARI

June 2, 2023
Made in Egypt

Made in Egypt

June 2, 2023
UAE Space Agency invites private sector companies to join Asteroid mission

UAE Space Agency invites private sector companies to join Asteroid mission

June 2, 2023
Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

Hop! Media Group promotes Michal Butel to CEO

June 2, 2023
Nixer Pro Audio expands range of AoIP monitors

Nixer Pro Audio expands range of AoIP monitors

June 1, 2023
Sonnet introduces Echo 11 Thunderbolt 4 HDMI Dock

Sonnet introduces Echo 11 Thunderbolt 4 HDMI Dock

June 1, 2023
Strata Manufacturing delivers MBZ-SAT satellite components

Strata Manufacturing delivers MBZ-SAT satellite components

June 1, 2023
VuWall introduces video wall and IP KVM solution

VuWall introduces video wall and IP KVM solution

June 1, 2023
Global Media Congress announces Neom as headline sponsor

Neom confirms nine-production deal with Telfaz11, says more to come

June 1, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Saturday, June 3, 2023
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Pixxel raises $36m in Series B funding

    Pixxel raises $36m in Series B funding

    Jordan’s King Hussein Mosque installs Telemetrics robotic camera

    Jordan’s King Hussein Mosque installs Telemetrics robotic camera

    UAE Space Agency launches Geospatial Analytics Platform Hackathon

    UAE Space Agency launches Geospatial Analytics Platform Hackathon

    Arianespace to launch Kompsat-6 with Vega C for KARI

    Arianespace to launch Kompsat-6 with Vega C for KARI

    Made in Egypt

    Made in Egypt

    UAE Space Agency invites private sector companies to join Asteroid mission

    UAE Space Agency invites private sector companies to join Asteroid mission

    Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

    Hop! Media Group promotes Michal Butel to CEO

    Strata Manufacturing delivers MBZ-SAT satellite components

    Strata Manufacturing delivers MBZ-SAT satellite components

    Global Media Congress announces Neom as headline sponsor

    Neom confirms nine-production deal with Telfaz11, says more to come

    QuadSAT’s drone system emulates orbital passes of LEO/MEO

    QuadSAT’s drone system emulates orbital passes of LEO/MEO

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    Creating cricket for a multi-platform viewership

    Creating cricket for a multi-platform viewership

    Is Arabic content ready to compete at the Content Olympics?

    Is Arabic content ready to compete at the Content Olympics?

    Shaping the narrative

    Shaping the narrative

    Lights, Camera, Generative AI!

    Lights, Camera, Generative AI!

    Monitoring solutions transition to active mode

    Monitoring solutions transition to active mode

    Warming up to cloud technologies

    Warming up to cloud technologies

    Why intercom should be part of the audio-overrip network

    Why intercom should be part of the audio-overrip network

    Real-time recap: What to prepare for when going virtual

    Real-time recap: What to prepare for when going virtual

    What to expect in 2023?

    What to expect in 2023?

    From talent to telcos, CEOs discuss industry challenges

    From talent to telcos, CEOs discuss industry challenges

    Trending Tags

    • Videos
      Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

      Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

      Said Bacho speaks about Editshare’s special presence at CABSAT

      Said Bacho speaks about Editshare’s special presence at CABSAT

      Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

      Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

    • Opinion
      NBA 2023: A spectacular showdown of basketball brilliance and riveting storylines woo viewers

      NBA 2023: A spectacular showdown of basketball brilliance and riveting storylines woo viewers

      New normal inspires fresh storylines and alternative filming strategies

      My biggest takeaway from NAB this year

      Arab content on the cusp of global recognition

      Arab content on the cusp of global recognition

      Making FAST progress

      Making FAST progress

      New normal inspires fresh storylines and alternative filming strategies

      MENA’s content market is climbing new heights

      Virtual Production: Another Buzzword?

      Virtual Production: Another Buzzword?

      New normal inspires fresh storylines and alternative filming strategies

      Watch out for Shofha

      The role of standards in the hybrid era

      The role of standards in the hybrid era

      New normal inspires fresh storylines and alternative filming strategies

      A new TV station enters UAE market

      Creating more engagement in sport

      Creating more engagement in sport

    • Interviews
      • All
      • Lounge
      Wired for adventure

      Wired for adventure

      Shaping the narrative

      Shaping the narrative

      Conquering new worlds

      Conquering new worlds

      Keeping their eye on the ball

      Keeping their eye on the ball

      Blitz strategy: Playing to win

      Blitz strategy: Playing to win

      A tour of CNN’s high-tech hub in Abu Dhabi

      A tour of CNN’s high-tech hub in Abu Dhabi

      Keeping a watch on streaming

      Keeping a watch on streaming

      Dare to be different

      Dare to be different

      Good Tide-ings

      Good Tide-ings

      Living on the edge

      Living on the edge

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2023

      IBC 2023

      BroadcastProME Manufacturer Awards 2023

      CABSAT 2023

      CABSAT 2023

      NABSHOW 2023

      NABSHOW 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Pixxel raises $36m in Series B funding

      Pixxel raises $36m in Series B funding

      Jordan’s King Hussein Mosque installs Telemetrics robotic camera

      Jordan’s King Hussein Mosque installs Telemetrics robotic camera

      UAE Space Agency launches Geospatial Analytics Platform Hackathon

      UAE Space Agency launches Geospatial Analytics Platform Hackathon

      Arianespace to launch Kompsat-6 with Vega C for KARI

      Arianespace to launch Kompsat-6 with Vega C for KARI

      Made in Egypt

      Made in Egypt

      UAE Space Agency invites private sector companies to join Asteroid mission

      UAE Space Agency invites private sector companies to join Asteroid mission

      Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

      Hop! Media Group promotes Michal Butel to CEO

      Strata Manufacturing delivers MBZ-SAT satellite components

      Strata Manufacturing delivers MBZ-SAT satellite components

      Global Media Congress announces Neom as headline sponsor

      Neom confirms nine-production deal with Telfaz11, says more to come

      QuadSAT’s drone system emulates orbital passes of LEO/MEO

      QuadSAT’s drone system emulates orbital passes of LEO/MEO

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      Creating cricket for a multi-platform viewership

      Creating cricket for a multi-platform viewership

      Is Arabic content ready to compete at the Content Olympics?

      Is Arabic content ready to compete at the Content Olympics?

      Shaping the narrative

      Shaping the narrative

      Lights, Camera, Generative AI!

      Lights, Camera, Generative AI!

      Monitoring solutions transition to active mode

      Monitoring solutions transition to active mode

      Warming up to cloud technologies

      Warming up to cloud technologies

      Why intercom should be part of the audio-overrip network

      Why intercom should be part of the audio-overrip network

      Real-time recap: What to prepare for when going virtual

      Real-time recap: What to prepare for when going virtual

      What to expect in 2023?

      What to expect in 2023?

      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Trending Tags

      • Videos
        Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

        Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

        Said Bacho speaks about Editshare’s special presence at CABSAT

        Said Bacho speaks about Editshare’s special presence at CABSAT

        Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

        Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

      • Opinion
        NBA 2023: A spectacular showdown of basketball brilliance and riveting storylines woo viewers

        NBA 2023: A spectacular showdown of basketball brilliance and riveting storylines woo viewers

        New normal inspires fresh storylines and alternative filming strategies

        My biggest takeaway from NAB this year

        Arab content on the cusp of global recognition

        Arab content on the cusp of global recognition

        Making FAST progress

        Making FAST progress

        New normal inspires fresh storylines and alternative filming strategies

        MENA’s content market is climbing new heights

        Virtual Production: Another Buzzword?

        Virtual Production: Another Buzzword?

        New normal inspires fresh storylines and alternative filming strategies

        Watch out for Shofha

        The role of standards in the hybrid era

        The role of standards in the hybrid era

        New normal inspires fresh storylines and alternative filming strategies

        A new TV station enters UAE market

        Creating more engagement in sport

        Creating more engagement in sport

      • Interviews
        • All
        • Lounge
        Wired for adventure

        Wired for adventure

        Shaping the narrative

        Shaping the narrative

        Conquering new worlds

        Conquering new worlds

        Keeping their eye on the ball

        Keeping their eye on the ball

        Blitz strategy: Playing to win

        Blitz strategy: Playing to win

        A tour of CNN’s high-tech hub in Abu Dhabi

        A tour of CNN’s high-tech hub in Abu Dhabi

        Keeping a watch on streaming

        Keeping a watch on streaming

        Dare to be different

        Dare to be different

        Good Tide-ings

        Good Tide-ings

        Living on the edge

        Living on the edge

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2023

        IBC 2023

        BroadcastProME Manufacturer Awards 2023

        CABSAT 2023

        CABSAT 2023

        NABSHOW 2023

        NABSHOW 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Case Studies OTT Features

      Unlocking the potential of social

      Vijaya Cherian by Vijaya Cherian
      May 19, 2021
      in OTT Features
      Unlocking the potential of social
      ShareTweetPostEmail

      Social media platforms play a big role in the sports ecosystem, helping rights owners to increase audiences through fan engagement and extending the traditional narrative. This panel at the Future of Sports Broadcasting Summit examined social media’s influence in bringing more fans into the sports circle.

      With social media creating extended opportunities for sports rights holders to engage fans, we had David Dellea, Head of Sports Business Advisory at PwC, moderate this discussion on its potential. The panel consisted of Kinda Ibrahim, Director of Global Content Partnerships (News, Sports & Entertainment), MEA and Turkey, Twitter; Rami M. Zeidan, Head of Video and Creative at TikTok; and Rosemarie Saad, Branded Content Sales Director at Saudi Media Company.

      The discussion looked at how social media platforms help extend the narratives differently for commercial partners, the roles they play, and how they help drive subscriptions or engagement. Dellea explored the overarching role of social media within the larger media ecosystem and asked where it fits – as primary screen, secondary screen or complementary.

      David Dellea, Head of Sports Business Advisory at PwC.

      Zeidan commented that TikTok serves as an independent screen where the team witnesses an “amazing onboarding of lots of big clubs, federations, players and much more that has allowed us to build an ecosystem where sports has its own ongoing narrative, whether it is in health and fitness, football or basketball”.

      Ibrahim pointed out that Twitter sees itself as a complement to rights holders, offering partners “an incremental audience” and creating “fan engagement”. She defined Twitter as “the world’s largest couch, where fans flock together to watch, converse and cheer for their favourite teams, leagues and athletes”.

      “This was intensified during the pandemic, where stadiums had no audience. Players were playing without audience, so rights holders were relying on social media to extend that fan engagement. We saw a massive surge in user growth last year – over 27% in monetisable daily active users and over 34% growth in video watch-time, to reach over 3.5bn views daily.”

      To Dellea’s follow-up question on how Twitter works with rights owners to drive more business, Ibrahim explained how it worked with Saudi Media Company.

      “We worked with the Saudi Pro League, which is massive on Twitter. Near-live short clips were published through our portals in almost real-time; so as the match was happening, the publisher published their best clips from the match in real-time. Last year alone, we had over 91m tweets around it. Basically, they were simulcasting on Twitter so it was on TV but also on Twitter in terms of live matches. We also partnered with BeIn Sports to drive subscription.”

      As a broadcast network, Rosemarie Saad explained that for the Saudi Pro League, “Communication went out through multiple touch points and multiple channels, especially Twitter. The engagement is great because from a commercial standpoint, we see year after year the same TV-sponsoring brands cross-promoting the same content on social media, especially on Twitter in Saudi Arabia. I think the aim of having multiple channels broadcast football content derived from the main game will help leverage each other’s audiences and extend that reach.”

      “We saw a massive surge in user growth last year – over 27% in monetisable daily active users and over 34% growth in video watch-time, to reach over 3.5bn views daily” – Kinda Ibrahim, Director of Global Content Partnerships, MEA and Turkey, Twitter

      What TikTok has done phenomenally well, according to Zeidan, is “create an active community of broadcasters, clubs and celebrity players, professional players, and then the long tail of creators who are online”.

      “Today, if you look at the current sports properties, they live separately on different channels. You put all of that together in one place and you have TikTok. The football clubs are all onboarded on TikTok. The global players, the influencers and anyone with a passion for sports found a place on TikTok to communicate their passion. All of a sudden, everything converges on TikTok. During Covid, we did a massive football freestyling challenge that allowed people to just keep moving.

      “What that does, to publishers and brands in particular, is they allow themselves to play around with the sports narrative, to speak to the sports fan, so they are able to tap into different dimensions of the sport. And it also gives everyone a chance to have an ongoing communication or an ongoing flow of content throughout the year.”

      Dellea asked Saad if there was a fear of too much dependence on social media as a gateway to content. She brushed off these concerns, saying that “Saudi fans are super expressive” and social media enables them to boldly express their sentiments, especially with no stadium experience to offer.

      The panellists agreed that rights owners come to their platforms to achieve something specific.

      Zeidan cited the case of Al Hilal Club from the Saudi Pro League, and said social media gives greater access for different brands to come together.

      “This means I can see my favourite player doing TikToks. I can see how they are enjoying and participating in challenges, and I can also participate with them. Al Hilal Club from Saudi Pro League had 150,000 followers within the first ten days of joining TikTok. Their hashtag now has over a billion views, so there is a lot of fan connection because we are extending the conversation.”

      He called this “an extension of the narrative”.

      “We keep focusing on the full picture. How can we build real-time access to what’s happening, how can we build a connection with the brand – i.e., the player and the club – and how can we really nurture the community? Today, we focus a lot on the underground clubs that are not known, because there is a lot of affinity to global platforms like the English Premier League, compared to local platforms. How can we increase the equity of our local ecosystem, our local players and our local commentators? In that narrative, building a full ecosystem in its full dimensions of global, local, small and big – that is what we are trying to do.”

      “How can we increase the equity of our local ecosystem, our local players and our local commentators? In that narrative, building a full ecosystem in its full dimensions of global, local, small and big – that is what we are trying to do” – Rami M. Zeidan, Head of Video and Creative, TikTok

      Dellea asked if consumers suffer from an overload of content as a result.

      Saad remarked that the same game on different platforms appeals in different forms to different users, and so that is not a concern. Ibrahim added that it’s not just about churning out a lot of content, but about “timing, the frequency, the quality and the type of content”.

      “You want to make sure you are not just sharing clippings and postings on social media, but catering to that type of platform. So polls, voting, a conversational card, anything that helps you keep the fan engagement going on that platform is very important.”

      Zeidan added that we are still only at the tip of the iceberg when it comes to how much sports content is available online.

      Asked how social media platforms see themselves evolving differently from mainstream media, Ibrahim maintained that Twitter’s execution has always been different.

      “We live streamed the first 45 minutes of golf matches in a PGA tour, for example, and if anybody wanted to see the rest of the match, they could subscribe and watch it at the platform of the rights owner. That is what we are going to continue to do. The execution and the format will be different. The aim is to have it sustainable and long-term and to build this consumer habit, and build a sustainable relationship with the rights owner.”

      Zeidan maintained that new opportunities will unfold for the rights holder to expand the narrative.

      “The expansion of the narrative then starts playing on ‘here’s our biggest property, our biggest bet, but you know what, here’s our seven to eight other properties as well that we need support to build’. And we start having this conversation under the umbrella of partnerships, rather than that of buying and selling.”

      The panel concluded with Saad saying that broadcasters and rights owners see great benefits in working closely “with social media and adjacent platforms to provide users with almost real-time content that is right on TV”.

      “The monetisation opportunities are endless here when it comes to identifying the routes for brands to leverage from sponsoring content or creating online activity, competitions around some games or promotions and so on. In the region, we still have great room for development when it comes to transforming the industry’s data into actual revenue.

      “I think the aim of having multiple channels broadcast football content derived from the main game will help leverage each other’s audiences and extend that reach” – Rosemarie Saad, Branded Content Sales Director, Saudi Media Company

      “So today, thanks to technology, sports entities can acquire centralised systems that can connect to different existing systems or different existing touch points such as merchandising, ticketing, loyalty programming software and so on. The better these industries and entities can combine those and create actual profiles of these fans, the better the brands will be able to leverage. I believe the more you know your fans, the better you can personalise the messages and create relevant content, so they can then turn into customers.”

      Ibrahim stated that rights holders should look at the benefits of “keeping the content on their own platform, versus where the audience actually is, versus what the audience wants to consume … Massive growth cannot come from just existing on one platform. It has to exist on multiple platforms. It is about devising strategies about how you can exist on them and what they can provide.”

      The panel also discussed the younger generation’s greater propensity for e-gaming and esports, and how media houses use these platforms to engage with and access them. “That these e-games are derived from the real game and players is a good touch point to communicate with them,” said Saad.

      With new realities continuously emerging, the panellists felt that social media platforms would be able to capitalise on the current sports scenario and use it to drive subscriptions for sports rights holders.

      Tags: PWCTiktokSaudi Media CompanyDavid DelleaSaudi Pro LeagueRosemarie SaadRami M. ZeidanfeaturedposttwitterKinda Ibrahim

      Related Posts

      ST Engineering iDirect reinforces partnership with Roberts Communications Network

      ST Engineering iDirect reinforces partnership with Roberts Communications Network

      April 20, 2023
      Alkass takes the virtual route at World Cup

      Alkass takes the virtual route at World Cup

      March 20, 2023
      New normal inspires fresh storylines and alternative filming strategies

      Sports brings more subs to platforms

      April 4, 2022
      Sports entities raise concern over Kenyan copyright amendment bill

      Sports entities raise concern over Kenyan copyright amendment bill

      February 15, 2022
      New normal inspires fresh storylines and alternative filming strategies

      The changing dynamics of sports broadcasting in MENA

      May 6, 2021
      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Gearing up for a new normal in sports and broadcasting

      April 8, 2021

      Related News

      ST Engineering iDirect reinforces partnership with Roberts Communications Network

      ST Engineering iDirect reinforces partnership with Roberts Communications Network

      April 20, 2023
      Alkass takes the virtual route at World Cup

      Alkass takes the virtual route at World Cup

      March 20, 2023
      Sports brings more subs to platforms

      Sports brings more subs to platforms

      April 4, 2022
      Sports entities raise concern over Kenyan copyright amendment bill

      Sports entities raise concern over Kenyan copyright amendment bill

      February 15, 2022
      The changing dynamics of sports broadcasting in MENA

      The changing dynamics of sports broadcasting in MENA

      May 6, 2021
      Gearing up for a new normal in sports and broadcasting

      Gearing up for a new normal in sports and broadcasting

      April 8, 2021
      More Related News

      Popular Stories

      • Connectivity in the congo

        Connectivity in the congo

        1012 shares
        Share 405 Tweet 253
      • Roya to provide coverage of Jordan’s royal wedding on special live channel

        908 shares
        Share 363 Tweet 227
      • Etisalat by e& discontinues beIN channels

        891 shares
        Share 356 Tweet 223
      • OSNtv subscribers get new Android receiver powered by Tata Elxsi

        789 shares
        Share 316 Tweet 197
      • MultiChoice Africa Holdings signs MoU with Ethiopian Broadcasting Corporation 

        742 shares
        Share 297 Tweet 186

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com