• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Gearing up for global expansion

Gearing up for global expansion

March 8, 2022
Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

May 22, 2025
Ad 1 Ad 3
Red Sea Souk opens submissions for 2025 Project Market

Red Sea Souk opens submissions for 2025 Project Market

May 22, 2025
Strata delivers first UAE-designed radar panel to Thales

Strata delivers first UAE-designed radar panel to Thales

May 22, 2025
NMK Electronics highlights AV innovation at SLS Expo 2025

NMK Electronics highlights AV innovation at SLS Expo 2025

May 22, 2025
Shahid releases Egyptian drama ‘Harb El-Gebaly’

Shahid releases Egyptian drama ‘Harb El-Gebaly’

May 22, 2025
LEO, AI and interoperability: Satellite connectivity enters a new era

LEO, AI and interoperability: Satellite connectivity enters a new era

May 22, 2025
Playing to win

Playing to win

May 22, 2025
‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

May 22, 2025
Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

May 22, 2025
Viasat expands coverage of in-flight connectivity service

Viasat expands coverage of in-flight connectivity service

May 22, 2025
Strata begins production of Trailing Edges for Pilatus PC-12

Strata begins production of Trailing Edges for Pilatus PC-12

May 21, 2025
Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

Inter Medya and Zebra Producciones forge international co-production alliance

May 21, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Thursday, May 22, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

    Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

    Red Sea Souk opens submissions for 2025 Project Market

    Red Sea Souk opens submissions for 2025 Project Market

    Strata delivers first UAE-designed radar panel to Thales

    Strata delivers first UAE-designed radar panel to Thales

    Shahid releases Egyptian drama ‘Harb El-Gebaly’

    Shahid releases Egyptian drama ‘Harb El-Gebaly’

    LEO, AI and interoperability: Satellite connectivity enters a new era

    LEO, AI and interoperability: Satellite connectivity enters a new era

    ‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

    ‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

    Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

    Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

    Viasat expands coverage of in-flight connectivity service

    Viasat expands coverage of in-flight connectivity service

    Strata begins production of Trailing Edges for Pilatus PC-12

    Strata begins production of Trailing Edges for Pilatus PC-12

    Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

    Inter Medya and Zebra Producciones forge international co-production alliance

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Trending Tags

    • Videos
      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      The Power of Podcasts & Audio Streaming in Saudi Arabia

      The Power of Podcasts & Audio Streaming in Saudi Arabia

    • Opinion
      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

      Staying Safe and Ensuring Continuity with Cloud Playout

      Staying Safe and Ensuring Continuity with Cloud Playout

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

      Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

      Red Sea Souk opens submissions for 2025 Project Market

      Red Sea Souk opens submissions for 2025 Project Market

      Strata delivers first UAE-designed radar panel to Thales

      Strata delivers first UAE-designed radar panel to Thales

      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      LEO, AI and interoperability: Satellite connectivity enters a new era

      LEO, AI and interoperability: Satellite connectivity enters a new era

      ‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

      ‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

      Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

      Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

      Viasat expands coverage of in-flight connectivity service

      Viasat expands coverage of in-flight connectivity service

      Strata begins production of Trailing Edges for Pilatus PC-12

      Strata begins production of Trailing Edges for Pilatus PC-12

      Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

      Inter Medya and Zebra Producciones forge international co-production alliance

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        The Power of Podcasts & Audio Streaming in Saudi Arabia

        The Power of Podcasts & Audio Streaming in Saudi Arabia

      • Opinion
        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

        Staying Safe and Ensuring Continuity with Cloud Playout

        Staying Safe and Ensuring Continuity with Cloud Playout

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad SimplyLive Ad ibc Ad Rossvideo Ad
      Home Case Studies TV Channels

      Gearing up for global expansion

      Vijaya Cherian by Vijaya Cherian
      March 8, 2022
      in TV Channels
      Gearing up for global expansion
      ShareTweetPostEmail

      Rotana Media Group is ambitiously upgrading various parts of its facility in Egypt with state-of-the-art infrastructure, as part of a larger plan to move more aggressively into global markets. BroadcastPro ME brings you an exclusive look at the new MCR, the first part of the upgrade.

      Rotana Media Group, owned by Saudi Prince Al-Waleed bin Talal, recently undertook a significant upgrade to its master control room (MCR) in Egypt, from where it runs most of its media operations. The MCR, which runs the core of Rotana TV network’s playout as well as satellite and IP deliveries and distribution worldwide, is the first of many critical areas within the media facility being refurbished as part of a larger and more ambitious global TV multilingual expansion plan and non-linear distribution strategy.

      The Rotana Technical Project Engineering division, helmed by CTO Dr Naser Refaat, oversaw the project, with Egyptian firm Systems Design the prime integrator and Imagine Communications providing a substantial portion of the equipment. The new facility was inaugurated by Walid Arab Hashem, Vice Chairman of Rotana Media Group, late last year.

      Dr Naser Refaat, CTO, Rotana Media Group

      The new MCR enables efficient and seamless distribution of Rotana’s 25 (15 native HD and 10 SD TV channels with native HD backend) linear playout channels for FTA, DTH, IPTV and OTT services, as well as an FM radio channel. It can accommodate an additional 15 linear channels with built-in encryption modules in the future. With this new facility and technology, Rotana is also better placed to handle the ad-sales and new technological ad-sales replacement, as well as its Hbbtv interactivity and TV distribution commitments for its 25 channels via the four satellites – Nilesat, Arabsat, Yahsat, Hotbird and Intelsat – plus 62 direct IP streams to international distributors.

      Dr Refaat explains that 70% of the MCR’s hardware was outdated and not supported by current technologies. Its wiring was old, unstable and unmanageable for easy replacement, causing ongoing stability issues. The refurbishment, which includes an infrastructure overhaul and cabling, graphics and automation solutions, will help the media conglomerate scale, expand and adapt easily to future standards and formats.

      “We were in urgent need of an upgrade for the infrastructure to support native HD video with incremental full-HD playout chains to cope with market requirements,” explains Dr Refaat. “But we had a low budget for this project, so we had to think outside the box to find solutions to fulfil the playout operational sustainability with the best quality while building a future path for expansion.”

      “We were in urgent need of an upgrade for the infrastructure to support native HD video with incremental full-HD playout chains to cope with market requirements” Dr Naser Refaat, CTO, Rotana Media Group

      At the core of the new MCR is the latest Imagine ADC-100 automation system with IP integration; Imagine 256×256 HD/ IP router; Imagine HD/ultra-HD playout and Nexio servers; Ross Xpression on-air Graphics; Cisco IT backend; Elemental streamers; and transcoding servers that seamlessly integrate with an Amazon AWS cloud system, a BTS cloud traffic system, EMC archive storage and Imagine e-motion media mover. The MCR also marries Rotana’s BTS traffic and financial systems.

      Walid Arab Hashem, Vice Chairman and CEO of Rotana Media Group, inaugurated the upgraded MCR.

      The existing on-air graphic systems were connected with the new Ross Xpression Studio multichannel CG, and automated and integrated with the central on-air graphic database and Rotana’s promo and on-air graphics department. The complete layout and structure of the MCR was reorganised to match contemporary playout operations and give the operations team a swanky work environment befitting Rotana’s image.

      “Imagine was the leading playout partner for Rotana playout since 2002 and still is, due to its technology invocations, stability and extraordinary on-site support,” explains Dr Refaat. Rotana has used many of Imagine’s networking and playout technologies, including ADC automation, Nexio video servers and storage, Nexio Motion workflow management, Platinum IP3 routers, MV and other solutions. Over the years, it has worked with Rotana on several technology refreshes and upgrades.

      “We had to think outside the box to find solutions to fulfil the playout operational sustainability with the best quality while building a future path for expansion” – Dr Naser Refaat, CTO, Rotana Media Group

      “In each one of these transitions, Imagine Communications put together a plan and worked through several workshops with the partner and Rotana management and technology teams in order to brainstorm, identify business challenges, discuss new requirements and areas of improvement, and then provide guidance on the best and most effective way for them to move forward. Our recommendations, while always looking to meet the customer’s budget, aimed to maximise and boost their revenue from such investments,” explains Anas Hantash, head of Middle East, South Asia and North Africa for Imagine Communications.

      Dr Naser Refaat with project members, Rotana engineers and the team from Systems Design.

      “Moving forward with Imagine in this project reduced the risk of integration and gave us faster implementation time. As all Rotana engineers are ex-integrators and have worked with Imagine Communications systems in many other successful installations, this became easier,” adds Dr Refaat.

      As a large media house with several channels on multiple platforms, the upgrade was not without its challenges.

      “We had to remove the on-air main component from the existing solution to a new partial component system, to make up parallel channels while maintaining zero downtime for the current 25-channel playout chains. We had to remove more than five miles of cable that had been laid from 2004 to March 2021 while maintaining zero downtime. Then there was the reorganisation of the complete structure and layout to create a modern-day playout environment. We also had less than two months to undertake the final HD upgrade, while something like this would typically take six months to accomplish,” says Dr Refaat.

      An important element of this upgrade is the linear ad replacement infrastructure, which gives Rotana’s partners the ability to monetise SCTE, FAST and DAI Programmatic advertisements on both satellite and direct IP streams. While this overhaul has not been a full replacement of equipment, it includes installing and automating SCTE-104 adbreak tag insertors for global monetisation and regional distribution of content replacements. The new add-on services for linear ad replacements (SCTE- Hbbtv) and a central IP distribution system for catch-up, VOD and IPTV are significant.

      Another critical element of the renovation is reconfiguring the Rotana satellite MUX system PID’s signals, with Hbbtv tags for overlay ad placement and interactivity with e-commerce gateways and many other web-based services for smart TVs. The MCR currently supports video formats such as XDCAMHD, Apple Pro-Res and H264, with the capability to add H265 soon.

      There was a lot of data migration required, including automated migration with related database servers and routers, central DB migration for on-air graphics systems, and an IT and security infrastructure migration.

      Rotana has also expanded its central apparatus room (CAR) real estate footprint with the new MCR by installing new racks and an entire 2K/4K wiring system. It has also upgraded all infrastructures to support native HD/4K video to cope with market requirements.

      The refurbished MCR further streamlines Rotana’s operations by centralising content contributions to all MENA Rotana TV network studios. A big highlight of the refurbishment is direct integration of the MCR with Rotana’s tapeless archive library and MAM system at Egyptian Media Production City, through dedicated fibre links to the new Rotana playout centre five miles away.

      Tags: ADC-100 automationAmazon AWSArabsatDr Naser RefaatfeaturedpostHD VideoHOTBIRDIntelsatIP integrationIPTVmaster control roomNilesatPlatinum IP3 routersRotana Media GroupRotana TV NetworkYahsat

      Related Posts

      Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

      Advanced Media wraps up ‘Behind the Lighting with Astera’ open house event

      May 22, 2025
      Red Sea Souk opens submissions for 2025 Project Market

      Red Sea Souk opens submissions for 2025 Project Market

      May 22, 2025
      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      May 22, 2025
      Playing to win

      Playing to win

      May 22, 2025
      ‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

      ‘F1 The Movie’ to premiere in Abu Dhabi ahead of Middle East release

      May 22, 2025
      Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

      Kanal D International brings Turkish drama ‘Farewell Letter’ to Estonia

      May 22, 2025

      Related News

      Amazon counters Bloomberg article on malicious infiltration of systems

      Amazon counters Bloomberg article on malicious infiltration of systems

      October 6, 2018
      Hong Kong’s Dim Sum TV deploys Amagi CLOUDPORT

      Hong Kong’s Dim Sum TV deploys Amagi CLOUDPORT

      April 19, 2017
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In