• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
VFX sensation

VFX sensation

June 2, 2011
Isar Aerospace signs launch deal with Airbus 

Isar Aerospace signs launch deal with Airbus 

April 23, 2021
Canon announces first details of EOS R3 mirrorless camera

Canon announces first details of EOS R3 mirrorless camera

April 23, 2021
Shahid launches first kids’ original for streaming platform

Shahid launches first kids’ original for streaming platform

April 22, 2021
Netflix and Working Title begin production on Sally El Hosaini’s ‘The Swimmers’

Netflix and Working Title begin production on Sally El Hosaini’s ‘The Swimmers’

April 22, 2021
New Sony TV buyers to get one-year free subscription to StarzPlay in MENA

New Sony TV buyers to get one-year free subscription to StarzPlay in MENA

April 22, 2021
NASA’s contractor launches Zin Aerospace in Abu Dhabi

NASA’s contractor launches Zin Aerospace in Abu Dhabi

April 22, 2021
Dish partners with AWS for cloud-based 5G network

Dish partners with AWS for cloud-based 5G network

April 22, 2021
Airbus finalises OneSat design review

Airbus finalises OneSat design review

April 22, 2021
Ethio Telecom expands 4G with Huawei, plans 5G for 2022

Ethio Telecom expands 4G with Huawei, plans 5G for 2022

April 22, 2021
Disney signs deal to stream ‘Spider-Man,’ other Sony films after Netflix

Disney signs deal to stream ‘Spider-Man,’ other Sony films after Netflix

April 22, 2021
IBC to consult industry on 2021 physical event plans

IBC to consult industry on 2021 physical event plans

April 22, 2021
CABSAT postponed to October 2021

CABSAT postponed to October 2021

April 22, 2021
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Friday, April 23, 2021
BroadcastPro ME
  • News
    • All
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Isar Aerospace signs launch deal with Airbus 

    Isar Aerospace signs launch deal with Airbus 

    Shahid launches first kids’ original for streaming platform

    Shahid launches first kids’ original for streaming platform

    Netflix and Working Title begin production on Sally El Hosaini’s ‘The Swimmers’

    Netflix and Working Title begin production on Sally El Hosaini’s ‘The Swimmers’

    New Sony TV buyers to get one-year free subscription to StarzPlay in MENA

    New Sony TV buyers to get one-year free subscription to StarzPlay in MENA

    NASA’s contractor launches Zin Aerospace in Abu Dhabi

    NASA’s contractor launches Zin Aerospace in Abu Dhabi

    Dish partners with AWS for cloud-based 5G network

    Dish partners with AWS for cloud-based 5G network

    Airbus finalises OneSat design review

    Airbus finalises OneSat design review

    Ethio Telecom expands 4G with Huawei, plans 5G for 2022

    Ethio Telecom expands 4G with Huawei, plans 5G for 2022

    Disney signs deal to stream ‘Spider-Man,’ other Sony films after Netflix

    Disney signs deal to stream ‘Spider-Man,’ other Sony films after Netflix

    IBC to consult industry on 2021 physical event plans

    IBC to consult industry on 2021 physical event plans

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • TV/Radio Deals
    • REVIEWS
    • New Media
    Hyper convergence is here to stay

    Hyper convergence is here to stay

    From Adversity to Prosperity – CEO Panel

    From Adversity to Prosperity – CEO Panel

    Back to the future – Tech Panel

    Back to the future – Tech Panel

    What to expect in 2021 for broadcast industry! The experts speak

    What to expect in 2021 for broadcast industry! The experts speak

    Piracy – Unravelling the maze

    Piracy – Unravelling the maze

    Strategies to win the OTT race

    Strategies to win the OTT race

    The OTT journey – Learning from the experts

    The OTT journey – Learning from the experts

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part Two: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Premier League scraps pay-per-view model following backlash

    Premier League scraps pay-per-view model following backlash

    Trending Tags

    • Videos
      Ramadan Snippets with Heba Korayem – Part 4

      Ramadan Snippets with Heba Korayem – Part 4

      Ramadan Snippets with Heba Korayem – Part 3

      Ramadan Snippets with Heba Korayem – Part 3

      Ramadan Snippets with Heba Korayem – Part 2

      Ramadan Snippets with Heba Korayem – Part 2

      Ramadan Snippets with Heba Korayem – Part 1

      Ramadan Snippets with Heba Korayem – Part 1

      ASBU BroadcastPro ME Summit & Awards 2020

      ASBU BroadcastPro ME Summit & Awards 2020

      Y&C’s presents Back To The Books

      JTBC Studios presents Korean drama ‘The Good Detective’

      JTBC Studios presents Korean drama ‘The Good Detective’

      JTBC Studios Presents the Korean Drama ‘Graceful Friends’

      JTBC Studios Presents the Korean Drama ‘Graceful Friends’

      FormatEast Presents the Korean Entertainment ‘Lotto Singer’

      FormatEast Presents the Korean Entertainment ‘Lotto Singer’

    • Opinion
      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Gearing up for a new normal in sports and broadcasting

      New normal inspires fresh storylines and alternative filming strategies

      The BroadcastPro awards and conferences : Taking it one step at a time

      AVOD: The best model for OTT success?

      AVOD: The best model for OTT success?

      Mobile LTE is key to simple and reliable live video contribution

      Mobile LTE is key to simple and reliable live video contribution

      How entertainment networks are fighting the pandemic

      How entertainment networks are fighting the pandemic

      New normal inspires fresh storylines and alternative filming strategies

      New normal inspires fresh storylines and alternative filming strategies

      Reviewing video content in the wake of Covid-19

      Reviewing video content in the wake of Covid-19

      Made in the UAE – with pride

      Made in the UAE – with pride

      Failing to prepare: Preparing to fail. Again?

      Failing to prepare: Preparing to fail. Again?

      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Celebrating growth with BroadcastPro ME’s tenth anniversary

    • Interviews
      • All
      • Lounge
      In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

      In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

      Kaveh Farnam’s reel story

      Kaveh Farnam’s reel story

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Will Covid-19 drive broadcasters into adopting IP?

      Will Covid-19 drive broadcasters into adopting IP?

      Vox Pop: The Road To IP

      Vox Pop: The Road To IP

      Let’s Tok Business: How TikTok is navigating the Middle East market

      Let’s Tok Business: How TikTok is navigating the Middle East market

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part I

      COVID-19: Its impact on the media world – Part I

      OSN: Back with a Bang

      OSN: Back with a Bang

    • Products
    • Magazine Archive
    • Events
      • Upcoming Events
      • News from Events

      BroadcastAsia 2021

      Cabsat 2021

      Cabsat 2021

      Future of Sports Broadcasting Summit 2021

      Future of Sports Broadcasting Summit 2021

      ASBU BroadcastPro ME Summit & Awards 2020

      ASBU BroadcastPro ME Summit & Awards 2020

      Virtual OTT + Anti-Piracy Conference 2020

      Virtual OTT + Anti-Piracy Conference 2020

    • LIVE
    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Isar Aerospace signs launch deal with Airbus 

      Isar Aerospace signs launch deal with Airbus 

      Shahid launches first kids’ original for streaming platform

      Shahid launches first kids’ original for streaming platform

      Netflix and Working Title begin production on Sally El Hosaini’s ‘The Swimmers’

      Netflix and Working Title begin production on Sally El Hosaini’s ‘The Swimmers’

      New Sony TV buyers to get one-year free subscription to StarzPlay in MENA

      New Sony TV buyers to get one-year free subscription to StarzPlay in MENA

      NASA’s contractor launches Zin Aerospace in Abu Dhabi

      NASA’s contractor launches Zin Aerospace in Abu Dhabi

      Dish partners with AWS for cloud-based 5G network

      Dish partners with AWS for cloud-based 5G network

      Airbus finalises OneSat design review

      Airbus finalises OneSat design review

      Ethio Telecom expands 4G with Huawei, plans 5G for 2022

      Ethio Telecom expands 4G with Huawei, plans 5G for 2022

      Disney signs deal to stream ‘Spider-Man,’ other Sony films after Netflix

      Disney signs deal to stream ‘Spider-Man,’ other Sony films after Netflix

      IBC to consult industry on 2021 physical event plans

      IBC to consult industry on 2021 physical event plans

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • TV/Radio Deals
      • REVIEWS
      • New Media
      Hyper convergence is here to stay

      Hyper convergence is here to stay

      From Adversity to Prosperity – CEO Panel

      From Adversity to Prosperity – CEO Panel

      Back to the future – Tech Panel

      Back to the future – Tech Panel

      What to expect in 2021 for broadcast industry! The experts speak

      What to expect in 2021 for broadcast industry! The experts speak

      Piracy – Unravelling the maze

      Piracy – Unravelling the maze

      Strategies to win the OTT race

      Strategies to win the OTT race

      The OTT journey – Learning from the experts

      The OTT journey – Learning from the experts

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Premier League scraps pay-per-view model following backlash

      Premier League scraps pay-per-view model following backlash

      Trending Tags

      • Videos
        Ramadan Snippets with Heba Korayem – Part 4

        Ramadan Snippets with Heba Korayem – Part 4

        Ramadan Snippets with Heba Korayem – Part 3

        Ramadan Snippets with Heba Korayem – Part 3

        Ramadan Snippets with Heba Korayem – Part 2

        Ramadan Snippets with Heba Korayem – Part 2

        Ramadan Snippets with Heba Korayem – Part 1

        Ramadan Snippets with Heba Korayem – Part 1

        ASBU BroadcastPro ME Summit & Awards 2020

        ASBU BroadcastPro ME Summit & Awards 2020

        Y&C’s presents Back To The Books

        JTBC Studios presents Korean drama ‘The Good Detective’

        JTBC Studios presents Korean drama ‘The Good Detective’

        JTBC Studios Presents the Korean Drama ‘Graceful Friends’

        JTBC Studios Presents the Korean Drama ‘Graceful Friends’

        FormatEast Presents the Korean Entertainment ‘Lotto Singer’

        FormatEast Presents the Korean Entertainment ‘Lotto Singer’

      • Opinion
        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Gearing up for a new normal in sports and broadcasting

        New normal inspires fresh storylines and alternative filming strategies

        The BroadcastPro awards and conferences : Taking it one step at a time

        AVOD: The best model for OTT success?

        AVOD: The best model for OTT success?

        Mobile LTE is key to simple and reliable live video contribution

        Mobile LTE is key to simple and reliable live video contribution

        How entertainment networks are fighting the pandemic

        How entertainment networks are fighting the pandemic

        New normal inspires fresh storylines and alternative filming strategies

        New normal inspires fresh storylines and alternative filming strategies

        Reviewing video content in the wake of Covid-19

        Reviewing video content in the wake of Covid-19

        Made in the UAE – with pride

        Made in the UAE – with pride

        Failing to prepare: Preparing to fail. Again?

        Failing to prepare: Preparing to fail. Again?

        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Celebrating growth with BroadcastPro ME’s tenth anniversary

      • Interviews
        • All
        • Lounge
        In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

        In conversation with Abe Shady Aboul Naga, GM, Viu ME, PCCW Media Company

        Kaveh Farnam’s reel story

        Kaveh Farnam’s reel story

        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part Two: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Will Covid-19 drive broadcasters into adopting IP?

        Will Covid-19 drive broadcasters into adopting IP?

        Vox Pop: The Road To IP

        Vox Pop: The Road To IP

        Let’s Tok Business: How TikTok is navigating the Middle East market

        Let’s Tok Business: How TikTok is navigating the Middle East market

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part I

        COVID-19: Its impact on the media world – Part I

        OSN: Back with a Bang

        OSN: Back with a Bang

      • Products
      • Magazine Archive
      • Events
        • Upcoming Events
        • News from Events

        BroadcastAsia 2021

        Cabsat 2021

        Cabsat 2021

        Future of Sports Broadcasting Summit 2021

        Future of Sports Broadcasting Summit 2021

        ASBU BroadcastPro ME Summit & Awards 2020

        ASBU BroadcastPro ME Summit & Awards 2020

        Virtual OTT + Anti-Piracy Conference 2020

        Virtual OTT + Anti-Piracy Conference 2020

      • LIVE
      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Content Creation Animation

      VFX sensation

      Vijaya Cherian by Vijaya Cherian
      June 2, 2011
      in Animation, Content Creation
      ShareTweetPostEmail

      Real Image Production has recently made several strategic moves aimed at giving it a greater international presence while also enabling it to focus on developing 3D stereoscopic animation projects from its home base in Dubai. BroadcastPro ME looks at a work in progress Production and post production firm Real Image is one of the few […]

      Real Image Production has recently made several strategic moves aimed at giving it a greater international presence while also enabling it to focus on developing 3D stereoscopic animation projects from its home base in Dubai. BroadcastPro ME looks at a work in progress

      Production and post production firm Real Image is one of the few companies in Dubai to embark on 3D stereoscopic animation projects in the region. It is presently in the process of developing a five-minute 3D stereo animation video for Dolphin Energy.

      The corporate video, which is aimed at creating awareness about Dolphin’s energy initiatives while entertaining young viewers, is being created to have a cinematic look and feel, according to Aiham Ajib, creative director and CEO of Real Image.

      “This is our fifth 3D stereo project,” says Ajib.

      “When we were working our first project, we had the opportunity to learn from the masters of 3D, which is the production house in Los Angeles that was involved in the production of Avatar. It was a TV commercial. They were in charge of the production while we did the post production. I was on set the whole time to ensure that there would be no hitches in post. Since then, we have worked on a handful of 3D stereo projects successfully including a TVC for Dubai Bus.”

      In this case, the brief was to produce a corporate video for Dolphin Energy for young minds. Real Image was responsible for translating the client brief into a 3D audio visual experience.

      Aiham Ajib, CEO and creative director, Real Image.

      “This process normally includes creatively developing the base storyline before structuring it into a storyboard, shooting board, characters design, and narrative. Much of the creative process happens at this PREP stage before we proceed to realise our ideas on film or animation. For this project, we have been very ambitious and gone for a cinematic look and feel, which is a lot more difficult to achieve because it requires more skill and more time unlike the standard TV animation series but with each 3D project, we have been pushing the boundaries. We have not taken the standard approach. There’s a lot more attention to detail. If you look at the skin tones of the character and the way lighting has been applied to each scene, they are very film like and make the characters look real and believable.”

      While many of the rules remain the same for all formats, 3D is “more fussy”, adds Pierre Nayagam, head of post production at Real Image, implying that producing 3D requires greater care at the creation stage to ensure that the viewer has a pleasant experience.

      “3D stereo production is completely unforgiving in that both images being projected to each eye must be the exact representation of each other aside from the perspective shift that occurs naturally due to the separation of our own eyes. The fact that everything must be perfect makes stereo 3D an arduous task at best. A colour shift in the picture or a slight rotation on one camera which would, otherwise, not be noticeable could render the audience thinking they are cross eyed, or worse, make them queasy,” Nayagam says.

      Creative director Ajib adds that the one big and “real rule changer regarding 3D stereo which we consider during PREP is whether we want a visual element to stand outside the screen or inside the screen which, in turn, allows us to control the audience’s attention to specific elements in the film”.

      Although Real Image does not have any 3D specialists on board, Ajib says his team has learnt the rules of 3D through trial and error. “There are several dos and don’ts which we have had to learn through trial and error and there’s no greater teacher than experience. Since then, we have become laboriously disciplined in crafting and perfecting our 3D work.”

      Real Image presently has about 50 staff members. Fourteen years ago, the company launched its operations in Dubai primarily as a post production house but over the years, it has become a complete solution provider for production and post production services including 3D stereoscopic film and animation.

      “Our team includes production crew, art directors, animators, editors as well as film directors. In addition, we also have a whole range of equipment to support our services,” explains Ajib.

      In this case, as we walk into Real Image, we see more than 18 members of the team working on various elements of the Dolphin Energy project. In one corner, two artists create 3D models of Dolphin Energy’s plants from snapshots taken from different angles; a third artist puts finishing touches to a falcon, while a fourth creates the desert landscape and another works on the sea. We see various artists working on different elements of the characters in the film, who are mainly a father and his son. One artist works on modelling the characters and other animates the father and the son while still another works on perfecting the boy’s hairstyle and we see elements being added to a fish bowl in another corner.

      “To an outsider, this looks like a puzzle and it is but we have a very sophisticated though complex pipeline, where each person is responsible for different parts of the project, and once the different pieces of modelling, texturing and animating are done, we bring them all together.”

      Real Image has also always claimed to be a Maya user and most of its work over the years has been created with this software.

      “It’s always been Maya although some bits and pieces are being done on 3D Max.  But we also have a large hardware and software resource centre including a powerful render farm to deliver extremely high quality visuals in HDTV in stereo with Discreet Logic Smoke as our backbone suite. Besides the Dolphin Energy project, we are also rolling out a number of other stereo projects so we ensure our equipment can keep up with the work we are doing. Every two years, we upgrade all our hardware. We have worked with Autodesk and Boxx distributor MediaSys for many years now to provide most of our post production solutions,” adds Ajib.

      Even as Real Image readies itself to deliver the five-minute video in a couple of weeks to the client, the company is also bidding for projects in Canada through its newly launched Canadian office, which is presently manned by three people.

      In fact, we see an artist modelling a scientist at the Dubai office.

      “We are working on a pilot project now that I intend to sell to broadcasters in Canada and the North American markets. We have hired international script writers, who work with children in Canada to support us on this project,” says Ajib, adding that US $300,000 has already been invested in the project.

      “We are making a 26-episode series of 11 minutes each for this project. People wonder why I’m making products for an international market. The truth is, we have proved ourselves time and time again in this market but we have noticed that broadcasters do not have enough budget here to support the quality we provide. Unfortunately, quality costs money and I cannot really create cheap products to suit lower budgets. Canadian and North American markets have budgets that match the high quality of work we do so we have decided to set up office there as well.”

      By taking the lead in the market to produce 3D animation and expanding to different markets, Real Image is hoping that he can generate enough revenue to reinvest in the Middle East.

      Tags: featured

      Related Posts

      Discovery is cautious over international OTT deals

      Discovery is cautious over international OTT deals

      September 9, 2012
      Sundance submissions open for 2013

      Sundance submissions open for 2013

      August 13, 2012
      Free Qur’an Award channel for du customers

      Free Qur’an Award channel for du customers

      August 7, 2012

      Related News

      Discovery is cautious over international OTT deals

      Discovery is cautious over international OTT deals

      September 9, 2012
      Sundance submissions open for 2013

      Sundance submissions open for 2013

      August 13, 2012
      Free Qur’an Award channel for du customers

      Free Qur’an Award channel for du customers

      August 7, 2012
      More Related News

      Popular Stories

      • Shahid VIP to stream ‘Emilia Romagna Grand Prix’ 2021 exclusively

        Shahid VIP to stream ‘Emilia Romagna Grand Prix’ 2021 exclusively

        1149 shares
        Share 460 Tweet 287
      • MBC Masr to broadcast Ramez Galal’s prank show during Ramadan

        1031 shares
        Share 412 Tweet 258
      • New Samsung smart TVs to include Shahid VIP-branded button on remote control

        921 shares
        Share 368 Tweet 230
      • Choueiri secures exclusive ad rights to five of Zee’s premium channels

        839 shares
        Share 336 Tweet 210
      • StarzPlay strengthens content aggregation strategy with new BluTV add-on

        839 shares
        Share 336 Tweet 210

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
      • Events
      • LIVE

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      ×