A survey conducted by IPSOS has revealed that YahLive reaches 25 million Farsi speaking viewers. The most watched content is movies with 62% of respondents saying that movies are what they watch most often. This is followed by news (61%), series (54%) and sports (30%) 48% of male participants said sport was their preferred form […]
A survey conducted by IPSOS has revealed that YahLive reaches 25 million Farsi speaking viewers. The most watched content is movies with 62% of respondents saying that movies are what they watch most often. This is followed by news (61%), series (54%) and sports (30%)
48% of male participants said sport was their preferred form of entertainment, but only 12% of female respondents said the same; by contrast, 14% of females surveyed put cookery top of their list, compared with only 1% of males
YahLive has also announced that it will be an Associate Sponsor of the CABSAT Nab Show 2015.
YahLive will be highly visible at CABSAT, not only through its stand at the show (located at D710 in Hall 7), but also through a Connecting with Communities panel discussion which it is hosting. Panel members include key figures from a range of international satellite businesses and media companies, including SES, MOBY, MBC, North Telecom and SSHC.
Using the IPSOS survey as a basis for discussion, the panel will start by examining how broadcasters, content generators and satellite operators are working together to effectively reach, engage, connect with, and interconnect different communities. It will then broaden the debate across a range of current industry issues, including changes being experienced in traditional advertising models, comparisons of viewing and data consumption habits around the world and the impact of audience segmentation. The results of YahLives IPSOS survey will thus form an interesting backdrop to this discussion.
The panel will take place at the conference area (Hall 1) at 11.50am on Tuesday 10th March.
Sami Boustany, Chief Executive of YahLive, commented: These are interesting statistics, providing a unique and detailed insight into the habits of Farsi TV viewers. With more than 25 million viewers watching channels beamed by YahLive, this is an extremely meaningful and important survey because it shows how discerning viewers have become and how important it is to provide them with quality content. Connecting with communities is the backbone of our business, so the speed with which we have reached so many viewers in a single community endorses our strategy of presenting a tailored menu of premium channels to connect with them. The high levels of satisfaction evident from the survey show that our choice of content partners, combined with our advanced delivery platform, is clearly working. These results give us great confidence that we can enjoy similar success in other diverse and culturally rich communities.
Commenting on YahLives sponsorship of CABSAT, Boustany added: We are very pleased to be sponsoring such a major event. CABSAT has become synonymous with connectivity in the region and their objectives resonate closely with our own. I look forward to welcoming industry participants to our stand and exchanging knowledge and ideas. Our panel discussion will also generate a broad range of views on how we can most effectively achieve the industrys common goal of connecting with communities around the world.
