• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
The path to digital transformation

The path to digital transformation

January 14, 2022
Measat partners with Parcel365 to uplift rural communities

Measat partners with Parcel365 to uplift rural communities

January 29, 2023
Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

January 29, 2023
Du becomes GCF Field Test Qualified Operator to deploy 5G

Du becomes GCF Field Test Qualified Operator to deploy 5G

January 27, 2023
MultiDyne acquires Niagara Video Corporation

Peter Smith to step down as MD of MBC Studios

January 27, 2023
ST Engineering iDirect delivers IoT solution to ARSAT

ST Engineering iDirect delivers IoT solution to ARSAT

January 27, 2023
Disney+ to adapt tragic story of French-Algerian student in new series

Saudi Ministry of Economy launches short film ‘The Story’

January 27, 2023
Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

January 27, 2023
Tim Hardy joins Elenos Group as Senior RF Systems Architect

Tim Hardy joins Elenos Group as Senior RF Systems Architect

January 26, 2023
StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

January 26, 2023
Azercosmos collaborates with CommsCarrier

Azercosmos collaborates with CommsCarrier

January 26, 2023
LeoStella appoints Tim Kienberger as CEO

LeoStella appoints Tim Kienberger as CEO

January 26, 2023
Arab astronaut mission to launch on February 26

Arab astronaut mission to launch on February 26

January 26, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Monday, January 30, 2023
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Measat partners with Parcel365 to uplift rural communities

    Measat partners with Parcel365 to uplift rural communities

    Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

    Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

    Du becomes GCF Field Test Qualified Operator to deploy 5G

    Du becomes GCF Field Test Qualified Operator to deploy 5G

    MultiDyne acquires Niagara Video Corporation

    Peter Smith to step down as MD of MBC Studios

    ST Engineering iDirect delivers IoT solution to ARSAT

    ST Engineering iDirect delivers IoT solution to ARSAT

    Disney+ to adapt tragic story of French-Algerian student in new series

    Saudi Ministry of Economy launches short film ‘The Story’

    Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

    Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

    Tim Hardy joins Elenos Group as Senior RF Systems Architect

    Tim Hardy joins Elenos Group as Senior RF Systems Architect

    StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

    StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

    Azercosmos collaborates with CommsCarrier

    Azercosmos collaborates with CommsCarrier

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    From talent to telcos, CEOs discuss industry challenges

    From talent to telcos, CEOs discuss industry challenges

    Key trends shaping the broadcast media landscape

    Key trends shaping the broadcast media landscape

    Tried and Tested: Real techniques of working with a virtual world

    Tried and Tested: Real techniques of working with a virtual world

    Technologies that should be on a broadcaster’s roadmap

    Technologies that should be on a broadcaster’s roadmap

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    How VFX and CG can take brands to the next level

    How VFX and CG can take brands to the next level

    Tradition & Tech: Shedding some light on lighting with game engines

    Tradition & Tech: Shedding some light on lighting with game engines

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Moving to a fast future

    Moving to a fast future

    Moving to IP and cloud: Challenges and uptake

    Moving to IP and cloud: Challenges and uptake

    Trending Tags

    • Videos
      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

    • Opinion
      Creating more engagement in sport

      Creating more engagement in sport

      The Evolution of the Metaverse

      The Evolution of the Metaverse

      New normal inspires fresh storylines and alternative filming strategies

      BroadcastPro Summit and Awards 2022 a big success

      Tackling the creative challenges of HDR

      Tackling the creative challenges of HDR

      New normal inspires fresh storylines and alternative filming strategies

      Get ready for the BroadcastPro Summit and Awards 2022

      IBC2022 reflections: From new business models to riding the economic wave

      IBC2022 reflections: From new business models to riding the economic wave

      New normal inspires fresh storylines and alternative filming strategies

      Reconnecting with the industry

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      New normal inspires fresh storylines and alternative filming strategies

      Broadcast industry gears up for IBC 2022

      The Future of Cloud-based Broadcasting

      The Future of Cloud-based Broadcasting

    • Interviews
      • All
      • Lounge
      Good Tide-ings

      Good Tide-ings

      Living on the edge

      Living on the edge

      Creating a sound experience

      Creating a sound experience

      Canon’s African dream

      Canon’s African dream

      Rising to the IP challenge

      Rising to the IP challenge

      Sharjah International Film Festival for Children and Youth starts on October 10

      Catch them young

      Taking art seriously

      Taking art seriously

      IBC gears up for 2022 edition

      IBC gears up for 2022 edition

      Capturing the immigrant’s journey

      Capturing the immigrant’s journey

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2023

      IBC 2023

      BroadcastPro Tech Summit 2023

      BroadcastPro Tech Summit 2023

      BroadcastAsia 2023

      BroadcastAsia 2023

      CABSAT 2023

      CABSAT 2023

      NABSHOW 2023

      NABSHOW 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Measat partners with Parcel365 to uplift rural communities

      Measat partners with Parcel365 to uplift rural communities

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Du becomes GCF Field Test Qualified Operator to deploy 5G

      Du becomes GCF Field Test Qualified Operator to deploy 5G

      MultiDyne acquires Niagara Video Corporation

      Peter Smith to step down as MD of MBC Studios

      ST Engineering iDirect delivers IoT solution to ARSAT

      ST Engineering iDirect delivers IoT solution to ARSAT

      Disney+ to adapt tragic story of French-Algerian student in new series

      Saudi Ministry of Economy launches short film ‘The Story’

      Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

      Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      Azercosmos collaborates with CommsCarrier

      Azercosmos collaborates with CommsCarrier

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Key trends shaping the broadcast media landscape

      Key trends shaping the broadcast media landscape

      Tried and Tested: Real techniques of working with a virtual world

      Tried and Tested: Real techniques of working with a virtual world

      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      How VFX and CG can take brands to the next level

      How VFX and CG can take brands to the next level

      Tradition & Tech: Shedding some light on lighting with game engines

      Tradition & Tech: Shedding some light on lighting with game engines

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Moving to a fast future

      Moving to a fast future

      Moving to IP and cloud: Challenges and uptake

      Moving to IP and cloud: Challenges and uptake

      Trending Tags

      • Videos
        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

      • Opinion
        Creating more engagement in sport

        Creating more engagement in sport

        The Evolution of the Metaverse

        The Evolution of the Metaverse

        New normal inspires fresh storylines and alternative filming strategies

        BroadcastPro Summit and Awards 2022 a big success

        Tackling the creative challenges of HDR

        Tackling the creative challenges of HDR

        New normal inspires fresh storylines and alternative filming strategies

        Get ready for the BroadcastPro Summit and Awards 2022

        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

        New normal inspires fresh storylines and alternative filming strategies

        Reconnecting with the industry

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        New normal inspires fresh storylines and alternative filming strategies

        Broadcast industry gears up for IBC 2022

        The Future of Cloud-based Broadcasting

        The Future of Cloud-based Broadcasting

      • Interviews
        • All
        • Lounge
        Good Tide-ings

        Good Tide-ings

        Living on the edge

        Living on the edge

        Creating a sound experience

        Creating a sound experience

        Canon’s African dream

        Canon’s African dream

        Rising to the IP challenge

        Rising to the IP challenge

        Sharjah International Film Festival for Children and Youth starts on October 10

        Catch them young

        Taking art seriously

        Taking art seriously

        IBC gears up for 2022 edition

        IBC gears up for 2022 edition

        Capturing the immigrant’s journey

        Capturing the immigrant’s journey

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2023

        IBC 2023

        BroadcastPro Tech Summit 2023

        BroadcastPro Tech Summit 2023

        BroadcastAsia 2023

        BroadcastAsia 2023

        CABSAT 2023

        CABSAT 2023

        NABSHOW 2023

        NABSHOW 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Interviews

      The path to digital transformation

      Staff Reporter by Staff Reporter
      January 14, 2022
      in Interviews
      The path to digital transformation
      ShareTweetPostEmail

      Integrating digital technologies into existing business processes while keeping culture and customer experiences in mind has become critical to adapting to changing market requirements. Nourah AlFayez, Head of Transformation at Google MENA, sheds light on how reimagining business in the digital realm can help accelerate efforts in the Media and Entertainment space.

      How can digital transformation help entertainment businesses in the region?

      Digital transformation can help an organisation’s operations in a range of ways such as digitising payroll, and in recruitment by using AI to help identify relevant candidates. Likewise, digital transformation can lead to high impact in the entertainment industry within the context of measurement, automation and ad sales.

      Technological advancements and changes in consumer behaviour have caused a range of changes within the entertainment industry. For example, the transition from terrestrial TV to IPTV, to OTT and streaming services has resulted in shifts in how broadcasters operate. A fundamental change is access to real-time data and signals about the content being created, whereas in the past, production houses relied on test screenings or focus groups to understand how their films or TV shows would be received.

      Digital transformation can also lead companies to greater efficiency through the automation of production, sales and operations activities. Leveraging the cloud, for example, allows production houses to distribute their content more efficiently to broadcast networks or OTT services. By having their content on the cloud, they can measure and monitor the full process to ensure content is delivered with the highest quality. Moreover, machine learning can be used to optimise and streamline the production process, like surfacing content ideas (what topics will drive engagement) and using cloud to segment shots with contextual cues and sentiment analysis of reviews, to understand where improvements can be made.

      Another area that can be digitised is the advertising space within the entertainment industry, which will pave the way for programmatic TV and lead to a more efficient ecosystem and data-powered buys. Currently, the number of manual steps involved in executing TV ad buys is exceptionally high. Theprocess involves an exchange of Excel sheets between sales houses and agencies, along with many manual exercises to then analyse/reconcile the buys against actual ads aired. If all of this can be done at one click via programmatic buying tools, the amount of time saved would be astounding. If we couple this with the ability to establish a unified measurement system on TV set-top boxes, we could then add audience targeting to make ads much more relevant.

      For production houses and film businesses looking to transform digitally, what do leaders need to consider?

      Deciding to implement a digital transformation programme in any organisation requires leaders to first consider their strategic vision for the next five to ten years, and think of their people and their culture, before evaluating which tech tools and programmes to adopt.

      The leadership teams must be open to changes coming their way. To do this, they need to invest in talented people who are equipped with analytical and problem-solving skills and have the curiosity to innovate and create solutions using new technologies, and drive digital transformation. Leaders must encourage teams to have a growth mindset; they also need to establish the right culture for their teams where they can embrace experiments and learn from failures. As a next step, the leadership team needs to understand all the operations and processes within their organisation to identify the areas where digital transformation will have the biggest impact, and assign a leader for each project.

      How can digital transformation help production teams and entertainment professionals provide better opportunities in terms of talent and culture?

      When businesses embrace transformation and implement innovative solutions, they create a cultural shift in their organisation that appeals to talented and creative minds, especially the younger people who are digital natives and more data-driven in their decisions.

      What do you think about the need for online privacy due to streaming and e-commerce in the region?

      Protecting people’s personal data doesn’t have to be at odds with business growth. Google introduced the Privacy Sandbox initiative, which aims to create web technologies that both protect people’s privacy online and give companies and developers the tools to build thriving digital businesses to keep the web open and accessible to everyone. This will not only promote business growth for companies but could also increase competition in the sector overall, by making it a healthier place to advertise and grow while still meeting consumers’ expectations.

      Today, Chrome and others have offered more than 30 proposals, and four of those proposals are available in origin trials.

      “With the huge acceleration of streaming and online content, privacy and safety are vital. Protecting people’s personal data doesn’t have to be at odds with business growth”- Nourah AlFayez, Head of Transformation, Google MENA

      What is quickly changing in terms of online consumer behaviour?

      The need for immediate satisfaction – Consumers now expect to get or find what they want immediately, as people’s attention spans continue to shorten. This is why shorter content is becoming more popular, especially when it comes to entertainment, from YouTube Shorts to TikTok and Instagram Reels. The lack of patience also leads to cross-screen viewing as boredom drives people to check social media, for example, while watching TV or other platforms. Bringing these together seamlessly is an important aspect to consider, like being able to reach someone on their phone based on what they are consuming on TV.

      Likewise, from an e-commerce perspective we continue to witness providers offering same-day delivery options. We also expect to see more integration between e-commerce and media, where you can purchase products you see via the content you are consuming, all within one platform.

      Shifting from ‘the best’ to ‘the best for me’ – We saw an increase in searches for ‘the best’ among users, where they’ve previously prioritised looking for ‘the cheapest’ products. As people are looking to find products that answer their specific needs, they will start expecting better customisation to their needs and wants. The recent trend of “choose your ending” films, for example, is reflecting this same interest. Consumers want to have a say, and they want products to meet their likes and dislikes more closely.

      Conscientious consumption – Consumers are now more vocal about their own values, and they will resist buying from a brand that goes against their values, whether related to wellbeing, discrimination and eco-friendliness, among others.

      How can regional entertainment providers leverage first-party data to adapt to changes in consumer behaviour?

      Entertainment providers that cover multiple geographies will have to factor in the different privacy regulations applied to each country and determine the best way to abide by them all. This increases the importance of first-party data and being able to surface insights from them.

      In our region, people meters are still nascent, which means we don’t yet have a unified view across all broadcasters to understand the viewership patterns. But those with OTT offerings or online streaming services can access immediate data about their consumers’ watch trends, which allows them to be agile and to respond quickly to changing consumer behaviours and preferences.

      Do you think we are headed to an era with a need for creative people who can adapt to being digital natives?

      We’ve been living in this era for some time. Unfortunately, many creative agencies have not yet adapted, and this has created a sizeable gap for this expertise in the MENA market. We rarely see tech and data being considered in the ideation process at many creative agencies, which means they miss out on developing concepts that are innovative, powered by technology and can be measured effectively.

      As the head of digital transformation, what is the most essential strategy when going digital?

      Never lose sight of the problem you are trying to solve. Adopting technology for the sake of it is pointless; digital transformation is a way to achieve your goals in a more effective way. Also, keep in mind that there is no end point to digital transformation, so you should always have your finger on the pulse of your industry and tech developments, to identify the best opportunities for your business.

      Tags: featuredpostIPTVOTTAITiktokInstagram ReelsYouTube ShortsNourah AlFayezGoogle MENA

      Related Posts

      Measat partners with Parcel365 to uplift rural communities

      Measat partners with Parcel365 to uplift rural communities

      January 29, 2023
      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      January 29, 2023
      Du becomes GCF Field Test Qualified Operator to deploy 5G

      Du becomes GCF Field Test Qualified Operator to deploy 5G

      January 27, 2023
      MultiDyne acquires Niagara Video Corporation

      Peter Smith to step down as MD of MBC Studios

      January 27, 2023
      ST Engineering iDirect delivers IoT solution to ARSAT

      ST Engineering iDirect delivers IoT solution to ARSAT

      January 27, 2023
      Disney+ to adapt tragic story of French-Algerian student in new series

      Saudi Ministry of Economy launches short film ‘The Story’

      January 27, 2023

      Related News

      Measat partners with Parcel365 to uplift rural communities

      Measat partners with Parcel365 to uplift rural communities

      January 29, 2023
      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      January 29, 2023
      Du becomes GCF Field Test Qualified Operator to deploy 5G

      Du becomes GCF Field Test Qualified Operator to deploy 5G

      January 27, 2023
      Peter Smith to step down as MD of MBC Studios

      Peter Smith to step down as MD of MBC Studios

      January 27, 2023
      ST Engineering iDirect delivers IoT solution to ARSAT

      ST Engineering iDirect delivers IoT solution to ARSAT

      January 27, 2023
      Saudi Ministry of Economy launches short film ‘The Story’

      Saudi Ministry of Economy launches short film ‘The Story’

      January 27, 2023
      More Related News

      Popular Stories

      • Joy Awards 2023 announces winners for third edition

        Joy Awards 2023 announces winners for third edition

        1340 shares
        Share 536 Tweet 335
      • Netflix streams Turkish supernatural thriller ‘Shahmaran’

        1081 shares
        Share 432 Tweet 270
      • Du becomes GCF Field Test Qualified Operator to deploy 5G

        861 shares
        Share 344 Tweet 215
      • ETL Systems appoints Kevin Dunne as new CEO

        724 shares
        Share 290 Tweet 181
      • MBC Group and VICE Media Group sign exclusive content deal

        708 shares
        Share 283 Tweet 177

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com