Under the agreement, Abu Dhabi Media has secured a slate of Animotion MENA’s acclaimed animation titles for broadcast and digital distribution in the region.
Abu Dhabi Media has entered into a new content partnership with Animotion MENA to strengthen its lineup of high-quality children’s and family programming across its broadcast channels and digital platforms.
The deal aligns with Abu Dhabi Media’s ongoing strategy to grow its catalogue of educational and entertaining content designed to enrich young audiences. It also reflects the company’s broader mission to encourage creativity, imagination and learning through stories that resonate with children in the UAE and the wider region.
Through the agreement, Abu Dhabi Media has acquired a collection of Animotion MENA’s animated series for regional broadcast and digital distribution. These titles include The Fixies, Dinocity, Tina & Tony, Babyriki and Detective Finnick, all of which will be available across the company’s network, including Majid TV and its digital outlets.
The partnership will also see both companies expand The Fixies universe with Fixilab, a new live-action, interactive edutainment series designed to spark curiosity by combining science, creativity and play for young viewers.
Commenting on the partnership, Eissa Saif Al Mazrouei, Chief Content Center Officer at Abu Dhabi Media, said: “Abu Dhabi Media is focused on developing and bringing educational and entertainment content that adds value to its audiences, particularly children. Our collaboration with Animotion MENA strengthens this vision by providing high-quality, inspiring, and enriching experiences across Majid TV and our digital platforms.”
Julia Nikolaeva, General Manager at Animotion MENA, added: “We are proud to work with Abu Dhabi Media to bring globally loved characters to new audiences in the region. This collaboration opens doors for creative projects and meaningful content that inspire and educate through entertainment.”
This agreement, signed within the framework of the newly established Animotion MENA joint venture, marks a major milestone in building a 360-degree content ecosystem for families and kids starting from small ages and including teens. Both partners will continue their collaboration to promote edutainment, family values, and creative learning.
