Al Harthi, content director at Abu Dhabi Radio Network is exploring new ways to reach a global audience Global digital platforms will replace traditional AM/FM frequencies used by the regions current radio channels over the next five years allowing broadcasters to reach a greater number of listeners, said the director of the Abu Dhabi Radio […]
Global digital platforms will replace traditional AM/FM frequencies used by the regions current radio channels over the next five years allowing broadcasters to reach a greater number of listeners, said the director of the Abu Dhabi Radio Network at Abu Dhabi Media.
Speaking to BroadcastPro Middle East in Abu Dhabi during the launch of India’s largest radio channel in the UAE, Radio Mirchi, Abdul Rahman Awadh Al Harthi, commented that the emergence of digital technology in the Gulf region is changing the way radio stations operate.
At the moment we broadcast across traditional AM / FM frequencies, but over the next five years this will be changing. As well as online streaming and DAB, iPhone, Android, and Blackberry apps are offering radio stations a new way of being heard.
All of these are new terms for radio in this part of the world. It is no longer about local radio but glocal radio,” Al Harthi said.
Abu Dhabi Media manages more than 20 market-leading brands across free and pay television, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production, and printing.
Its most recognised brands in the region include the TV channels Abu Dhabi Al Oula and Abu Dhabi Riyadiya/AD Sports; Emirate FM and Star FM radio stations; Al Ittihad and The National newspapers; Majid and Zahrat Al Khaleej magazines; and the websites anazahra.com and admcsport.com.
Channels across the Abu Dhabi Radio Network have recently started reaching audiences via a new iPhone app, building on an increase in reach, share of audience, and listener loyalty across the networks brands, including Quran Kareem, Emarat FM, Star FM, and Abu Dhabi Classic FM.
Whatever is the new way of broadcasting we will be there, Al Harthi said.
We have already started with our application for the iPhone and Blackberry, and we are online using streaming, he added.