Accedo’s project team worked closely with TenTime to customise the video service, leveraging Accedo Elevate’s framework capabilities.
Accedo has enabled TenTime to expand the availability of content on its SVOD service to connected TV platforms, delivering international (dubbed in Arabic) and Arabic series, movies and TV shows, in addition to its original productions that are scheduled for launch in October 2021.
The TenTime connected TV apps were developed and launched using Accedo Elevate, a cost-efficient templated video solution that is designed for portability and enables rapid time to market.
TenTime is an interactive 360-entertainment VOD platform with the MENA region at the heart of it, providing a range of productions from all around the Arab World, which are not widely available on one single platform elsewhere. It also provides a diverse library of Arabic music, venturing with Iraq’s top singers and now partnering with the music platform Anghami.
Tentime is available in Iraq, Jordan, Syria, Lebanon, KSA, Kuwait, UAE, Algeria, Tunisia and a number of neighbouring countries, and can now be streamed on Samsung, LG, and Android-based Connected TVs.
Accedo Elevate is a fully functioning app solution with a library of core UI and service components comprising an advanced application framework. Elevate includes key pre-built features suited for connected TV platforms, such as an EPG grid and the ability to stream live content. As TenTime is a dedicated place for Arabic communities, Accedo Elevate natively includes both Right to Left and Left to Right language support.
Accedo’s project team worked closely with TenTime to customise the video service, integrate the desired feature sets, and deploy the video service, leveraging Accedo Elevate’s framework capabilities.
Commenting on the development, Walid Finan, CEO of TenTime, said: “With TenTime, we wanted to build a core platform for Arabic and localised content, something which is currently missing in this market. We knew that it would be essential for us to have our service available across multiple Smart TVs however with each device having a different operating system and device requirements, this was a challenge. Accedo worked closely with our team and enabled us to navigate those complexities to launch in a very short time frame and on budget.”
Michael Lantz, CEO of Accedo, added: “While there are many OTT services delivering international titles, there is a growing demand for a more localized approach, especially in terms of language. We’re thrilled to be working with TenTime, which is revolutionising the highly dynamic Arab entertainment landscape and delivering a fully localised service for the Arab-speaking world.”